Internet Marketing Certificate
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Earn your Internet marketing certificate online at Champlain College and enter this career field with a credential employers will respect. Our online Internet marketing certificate:
- Teaches you how to identify best practice solutions to strategic, tactical, and operational issues in internet marketing.
- Provides you with the knowledge to create simple, data-driven action plans based on the attainment of measureable results.
- Is designed for students with a variety of previous marketing or business experience.
- Incorporates action learning, allowing you to apply what you learn almost immediately by utilizing actual projects and challenges from your current position or employer.
-
Integrates foundational marketing knowledge with current internet marketing topics including courses in:
- Pay-per-click advertising
- Search engine optimization
- Web analytics
- RSS feeds
- Social networking options
Curriculum
| Course # | Title | Credits |
|---|---|---|
| MKTG 200 | The Strategic Marketing Process | 3 |
|
WEBD 125 OR WEBD 150 |
Web Development I OR Introduction to Web Business |
3 |
| MKTG 250 | Internet-Based Marketing | 3 |
| EBUS 310 | Retail Internet Business | 3 |
| plus 4 of the following: | ||
| EBUS 411A | IBT: Search Engine Optimization | 1 |
| EBUS 411B | IBT: Google AdWords | 1 |
| EBUS 411C | IBT: Web Analytics | 1 |
| EBUS 411D | IBT: Social Networking | 1 |
| EBUS 411F | Ethical Policy Development | 1 |
| Total 16 | ||
