Today, digital marketing is the most effective way for companies and advertisers to increase brand awareness and engage with audiences. Digital marketing includes any method of promoting a brand, product, or service through online channels. These channels can include search engines, social media platforms, email, SMS, websites, and so on. Digital marketers push ads and content through these channels as a means to generate more leads, increase conversions, and drive more traffic to their websites. Due to how much time the average person spends online, the online behavior of users can be leveraged to inform which channels marketers should be prioritizing and what type of messaging or content is most relevant to each user. Configuring the tracking capabilities necessary to collect and interpret user data requires a deep understanding of measurement tools and marketing software. As a data-driven and increasingly competitive field of work, the demand for workers with these technical digital marketing skill sets continues to grow.
One of the best ways to demonstrate said technical skills is by earning a digital marketing certificate, which bridges the gap between formal education and practical knowledge. You can earn these certifications by completing online courses that teach and assess your understanding of marketing tactics and your ability to efficiently leverage a platform’s capabilities. Some of the must-have digital marketing certifications for prospective marketers include Google Analytics, Google Ads, Hubspot Marketing certifications, Facebook Blueprint, and Hootsuite Social Marketing certifications. Digital marketing certifications are available online, and many are free, which makes them easily accessible and a convenient way to build up in-demand skill sets.
Why Employers Look for Digital Marketing Certifications
With more and more companies looking to expand and increase investments in their digital marketing efforts, the demand for digital marketers with guaranteed analytical expertise has increased. Individuals with digital marketing certifications demonstrate proficiency in the tools and concepts necessary to construct effective, data-driven marketing campaigns. Having certifications will strengthen your resume and make you stand out amongst other candidates who don’t have the same qualifications. If you already know how to use the platforms that companies are leveraging to optimize campaign performance, your value to the company increases, and so too does your likelihood of being hired. Displaying expertise in these functionalities can also help you to excel more quickly with a company.
How to Get Digital Marketing Certifications with Champlain College Online
Champlain College Online offers a marketing and communications bachelor’s degree program that equips students with the knowledge and in-demand skill sets necessary to compete in an evolving and increasingly competitive field of work. Understanding the complexities of modern marketing practices, Champlain works to provide students with interdisciplinary skill sets relating to emerging technologies, critical thinking, creativity, and strategic planning. Students are given the opportunity to choose between two specialized program tracks: digital marketing and content strategy.
Prioritizing the integration and real-world application of program coursework, Champlain offers digital marketing certifications as a part of their marketing and communications curriculum. These certifications include Google Analytics and Google Ads, as well as Hubspot Inbound Marketing, Hubspot eMail Marketing, and Hubspot Content Marketing. With these certifications, Champlain students can demonstrate mastery and proficiency in the digital marketing platforms and tools that businesses are already using to craft and optimize their marketing campaigns.
Hubspot Digital Marketing Certifications
Hubspot is a CRM platform that offers tools and integrations to businesses so that they can gather insights to help streamline, optimize, and automate their digital marketing efforts. This software is ubiquitous in the digital marketing world, so proficiency in this system’s capabilities will provide access to a wider range of job opportunities and allow students to stand out amongst other candidates.
Hubspot Inbound Marketing Certification
Hubspot’s Inbound Marketing Course offers the opportunity to learn about inbound marketing techniques, relating to a range of efforts including content creation, social promotion, conversion strategies, and generating and nurturing leads.
Hubspot Email Marketing Certification
The Hubspot Email Marketing Course teaches the fundamentals of email marketing. This course provides professional insight into crafting an effective email marketing campaign, with lessons regarding contact management, audience segmentation, email design, frequency and tone of messaging, and how to analyze the effectiveness of email campaigns.
Hubspot Content Certification
Hubspot’s Content Marketing Course teaches students how to determine which content is right for your brand, how to craft content topics and ideas, and which channels to market that content through. Emphasizing the power of storytelling, this course teaches how to build a long-term content strategy through lessons relating to creating topic clusters, using blogs to increase SEO rankings, crafting effective videos, how to promote content, and how to measure and analyze content marketing initiatives.
Google’s Digital Marketing Certifications
Google’s data and measurement tools offer companies the ability to organize, track, and optimize their digital marketing campaign performance through data collection and analytics reporting.
Google Analytics IQ Certification
The Google Analytics course walks users through collecting and processing data relevant to their marketing campaigns. This course demonstrates how to configure reporting dashboards and set up goals for your campaigns. By demonstrating advanced analytics techniques using segmentation, audience reports, and channel reports, users will be able to implement more advanced marketing strategies like dynamic remarketing.
Google Ads IQ Certification
Google offers six different Ad certifications: Google Ads Search, Google Ads Display, Google Ads Video, Shopping ads, Google Ads Apps, and Google Ads Measurement. These Google Ads Certifications demonstrate to potential employers that you are familiar with different marketing strategies and proficient in advertising with Google’s various ad tools.
By providing the opportunity to obtain these industry-recognized certifications before graduation, Champlain College Online equips students with the practical knowledge necessary to both craft and measure successful digital marketing campaigns. With an understanding of Hubspot and Google platform capabilities, graduates enter the digital marketing workforce armed with some of the most in-demand technical skill sets necessary to compete in an evolving market. Learn more about the details of CCO’s MarComm program here.
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