Marketing communication (marcomm) professionals play an essential role in keeping customers and employees updated and informed. In a time of uncertainty, both the communication of information and how that information is communicated can make or break a brand. Couple this urgency with the implications of COVID-19 fatigue, and the marcomm professional has their work cut out for them.
Dr. Elaine Young, lead faculty for Champlain College Online undergraduate marketing and communication program, shares three three tried-and-true approaches that have stood the test of time and should guide effective communications through COVID-19 and beyond.
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