Digital Marketing and Ecommerce
Undergraduate Certificate for Degree Students
Build the skills and confidence to plan, optimize, and execute digital marketing campaigns and manage ecommerce operations. This certificate covers SEO, paid advertising, social media strategy, marketing automation, analytics, and ecommerce platform management—with AI tools integrated throughout. You'll practice applying strategies in your coursework. You'll practice applying strategies in your coursework, earn certifications from Google and HubSpot, and be ready to put what you learn to work immediately.
Courses required to earn this certificate:
- MKTG 115 Principles of Marketing
- MKTG 250 Digital Marketing I
- MKTG 320 Social Media and Community Management
- MKTG 355 Analytics and Analysis for Digital Marketing
- MKTG 360 Digital Marketing II
- MKTG 440 Ecommerce Management
NOTE: This certificate is only available to students in a degree program, it is not offered as a stand alone credential.
To add this certificate to your degree program, contact your advisor.