Marketing
Graduate Certificate for Degree Students
This graduate certificate in marketing can help you further your marketing skill set in the essentials of digital marketing and offers a choice between a study of marketing research, analysis, and action planning or a practical approach to digital and social media marketing strategies. Emphasizing ethical practices and a customer-centric focus, the coursework prepares students to create effective marketing tactics and strategies, assess their impact on various audiences, and justify marketing decisions with comprehensive research and analysis.
Courses required to earn this certificate:
- MMKT 530 Strategic Marketing in a Digital Environment
- MMKT 535 Identifying, Attracting, and Retaining Customers
Plus choose one of the following:
NOTE: This certificate is only available to students in a degree program, it is not offered as a stand alone credential.
To add this certificate to your degree program, contact your advisor.