Complete at least 24 credits in the MS in Leadership, or MS in Digital Transformation Leadership program
Transform Your Leadership Skills with Strategic Vision and Marketing Expertise
Position yourself as a leader who can drive both organizational success and customer engagement by combining the strategic insights of a Master’s in Organizational Leadership with the specialized knowledge of a Graduate Certificate in Marketing. This program equips you with the leadership skills and marketing expertise necessary to navigate the complexities of today’s fast-paced marketing environment. You’ll learn to develop and implement marketing strategies that align with organizational goals, driving customer engagement and business growth.
Lead Your Career Into the Future
- Strategic Leadership: Develop essential skills in strategic transformation and strengths-based leadership to guide organizations through complex challenges.
- Marketing Expertise: Gain in-depth knowledge of digital marketing, consumer behavior, and data-driven decision making to enhance brand management and campaign effectiveness.
- Ethical Leadership: Lead with integrity while navigating the challenges of marketing in a rapidly changing environment, ensuring that ethical considerations are at the forefront of your strategies.
- Customer-Centric Strategies: Learn to identify, attract, and retain customers by developing marketing strategies that resonate with target audiences and drive customer engagement.
- Data-Driven Decision Making: Utilize marketing analytics and research to inform strategic decisions and measure the effectiveness of marketing initiatives.
- Holistic Approach: Combine leadership and marketing competencies to become a key player in driving business success through effective marketing and strategic alignment.
Take the next step
Academic Excellence and Recognition
Regionally accredited by the New England Commission of Higher Education
Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report
Designated as a Military Friendly School for our commitment to the military community
Named the among the best schools with accelerated bachelor's degrees by Intelligent.com
How Can an MS in Organizational Leadership with a Graduate Certificate in Marketing Help Your Career?
The combination of leadership and marketing skills positions you for roles where you can have a significant impact on both organizational strategy and customer engagement. This dual focus prepares you for leadership positions that require both strategic oversight and marketing expertise, such as brand strategist, business development director, or marketing manager, earning a potential salary of $157,620.*
Graduates of this program are well-equipped to lead marketing initiatives that drive business growth and build strong customer relationships.
*Source: Bureau of Labor Statistics, 2024
Top Jobs for MS in Organizational Leadership Graduates with Marketing Expertise
- Marketing Manager
- Brand Strategist
- Business Development Director
- Market Research Analyst
- Content Manager
- Operations Director
- Management Consultant
Program Details
Learn more about Champlain's 100% online Master's in organizational leadership degree program.
Champlain's online organizational leadership courses encompass the top skills needed by today's leaders.
Explore concepts and frameworks for how to lead effectively in today's ever-changing world. Using an integrative reflective practice approach, students examine their own approach to leadership and create an initial plan for their own leadership development, as well as the leadership development opportunities for their organization.
Examine how to cultivate meaningful relationships across an organizational system, from co-workers, to team members, to broader stakeholders. Attention will be given to how to leverage both formal and informal relationships to create positive impact. Topics include perceptions, motivation, emotional intelligence, building teams, and conflict management.
Explore how to accelerate organizational change by focusing on and leveraging the core strengths of individuals and the collective system. Learn how to challenge the traditional deficit mindset that pervades organizations, and how to use evidence-based appreciative practices to cultivate shared leadership across a system.
Explore organizational dynamics from a holistic viewpoint and how leading ethically and socially responsibly results in enhanced performance at the individual, group and organizational levels. Special focus will be given to exploring one's own ethical orientation, issues of diversity, equity and inclusion, as well as how leading with a higher purpose can result in both accelerated organizational and broader social impact.
Students use a framework to explore the dynamics of human interaction within and between organizations. Throughout the course, they will use a perspective that a key function of management is to negotiate for resources and use that perspective to develop collaborative relationships with employees, vendors, suppliers, and interested communities.
Explore how to strategically lead continual organizational evolution and apply new business models needed for success in today's ever-changing world. Attention will be given to leading sustainable growth with an intraprenurial mindset, managing disruption, the implications of the digital transformation on organizations, and the power of leading with a purpose.
Explore how to uncover creative insights and innovative solutions for today's organizational challenges. Learn about the systematic process of design thinking from a human-centred approach, including how to cultivate creativity in others and create a culture of innovation.
This course culminates in an applied leadership capstone project to support the translation, application and synthesis of core concepts from previous courses to a final capstone project, through action research and reflection. The project will reflect a real-life situation and will include a description of the situation, stakeholder mapping, identification of key leadership opportunities and challenges, and conceptual basis for recommendations derived from data collection as well as prior learnings and content from the Leadership Program.
Prerequisites
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.
Prerequisites
Take MMKT-530.
Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.
Prerequisites
Take MMKT-530
Graduates of the MS in Organizational Leadership will develop the following competencies:
- Adaptive Leadership in a Complex Work Environment. Leverage advanced leadership theory, practice, and innovation to lead an organization’s strategic transformation.
- Ethical and Purpose-Driven Leadership. Lead with ethics first and a commitment to social responsibility.
- Communication, Relationship Building, and Team Cultivation. Communicate effectively, negotiate fairly, and build meaningful relationships to cultivate high-performing teams and foster inclusive organizational cultures.
- Innovation, Design Thinking, and Action-Oriented Leadership. Apply design thinking and innovation principles to lead the construction and implementation of strategic transformational organization change.
Graduates of the marketing online graduate certificate program will demonstrate the following industry-specific skills, knowledge, and competencies:
- Develop values-driven and ethically-grounded marketing strategies and tactics that are customer-centric and support organizational effectiveness
- Explain the power marketing strategies, technologies, tactics and practices have to influence the actions, beliefs, and cultures of individuals, communities, and society
- Justify and defend marketing decisions based on appropriate data, effective research, and continual analysis
- Prepare appropriate marketing tactics that will attract, engage and retain the appropriate audiences
Champlain College Online's business faculty, led by Department Chair Dr. Albert Orbinati, are expert practitioners in the field. Their industry expertise ensures that our business management curriculum is aligned with the needs of employers, and reflects the skills today’s business professionals need for success. Classes led by our seasoned experts will give you real-world insight into the business world, and create a rich community of career-focused learning.
Tuition & Costs
Graduate Tuition Fall '23 - Summer '25
$595
per credit
$1,785*
per course
$450**
PER CREDIT FOR ALUMNI WHO EARNED A DEGREE FROM CHAMPLAIN, ON-CAMPUS or online
$450
per credit military service members (family members see truED tuition)
$150
One-time graduation fee
*Based on a 3-credit course; cost will vary if course is a different number of credits
** Starting Summer 2024, not retroactive
See the graduate cost of attendance and fees here
Upcoming Information Sessions
Meet the Program Director
Albert Orbinati, PhD
Department Chair and Assistant Professor, CCO Business Programs
Oversees
- Business (A.S., B.S., M.S., Certificates)
- Human Resource Management (B.S., Certificates)
- Leadership (M.S.)
- Management Information Systems (B.S.)
- Organization Development & Human Relations (M.S.)
About
Albert Orbinati, PhD, is Assistant Professor and Department Chair for the undergraduate and graduate business programs at Champlain College Online.
Prior to Champlain, Dr. Orbinati's roles have included Assistant Vice President of Online Learning and Continuing Education at Medaille University in Buffalo, NY; Dean of the School of Professional and Continuing Education at Russell Sage College in Albany, NY; and Director of Online and Non-Traditional Programs at Utica University in Utica, NY. In addition to his career in higher education, Albert is a member of the U.S. military, and currently holds the rank of Major in the Vermont Air National Guard.
Dr. Orbinati holds a B.A. in Urban Planning from Binghamton University, an M.A. in Adult Education from Central Michigan University, an M.B.A from Champlain College, and a Ph.D. in Adult Education from Capella University.
Why Champlain
Career Growth
"I had been wanting to take a management position in my organization, so the master's in executive leadership was a great fit for my goals. I was able to apply what I learned to my work, and it helped me shine. As soon as I finished the program, I was promoted!"
Jiri Cruz
Master's Degree in Executive Leadership
Management & Program Analyst
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