Organizational Leadership with Marketing

Explore concepts and frameworks for how to lead effectively in today's ever-changing world. Using an integrative reflective practice approach, students examine their own approach to leadership and create an initial plan for their own leadership development, as well as the leadership development opportunities for their organization.

Examine how to cultivate meaningful relationships across an organizational system, from co-workers, to team members, to broader stakeholders. Attention will be given to how to leverage both formal and informal relationships to create positive impact. Topics include perceptions, motivation, emotional intelligence, building teams, and conflict management.

Explore how to accelerate organizational change by focusing on and leveraging the core strengths of individuals and the collective system. Learn how to challenge the traditional deficit mindset that pervades organizations, and how to use evidence-based appreciative practices to cultivate shared leadership across a system.

Explore organizational dynamics from a holistic viewpoint and how leading ethically and socially responsibly results in enhanced performance at the individual, group and organizational levels. Special focus will be given to exploring one's own ethical orientation, issues of diversity, equity and inclusion, as well as how leading with a higher purpose can result in both accelerated organizational and broader social impact.

Students use a framework to explore the dynamics of human interaction within and between organizations. Throughout the course, they will use a perspective that a key function of management is to negotiate for resources and use that perspective to develop collaborative relationships with employees, vendors, suppliers, and interested communities.

Explore how to strategically lead continual organizational evolution and apply new business models needed for success in today's ever-changing world. Attention will be given to leading sustainable growth with an intraprenurial mindset, managing disruption, the implications of the digital transformation on organizations, and the power of leading with a purpose.

Explore how to uncover creative insights and innovative solutions for today's organizational challenges. Learn about the systematic process of design thinking from a human-centred approach, including how to cultivate creativity in others and create a culture of innovation.

This course culminates in an applied leadership capstone project to support the translation, application and synthesis of core concepts from previous courses to a final capstone project, through action research and reflection. The project will reflect a real-life situation and will include a description of the situation, stakeholder mapping, identification of key leadership opportunities and challenges, and conceptual basis for recommendations derived from data collection as well as prior learnings and content from the Leadership Program.

Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.

Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.