As the marketing field changes , convergence becomes increasingly important. Delivering a truly successful "integrated marketing communication" campaign means marcom teams must be more than cross-functional - they must be interdisciplinary. Dr. Elaine Young, lead faculty for Champlain's online bachelor's degree in marketing and communication, shares her insights into how organizations can break down silos and build more interdisciplinary marketing teams.
Keep Your MarCom Team Successful in an Age of Convergence
International Association of Business Communicators (IABC)