Man at laptop with mobile phone in hand and DMI logo in upper right corner

Champlain College Online’s B.S. in Digital Marketing Earns Digital Marketing Institute Accreditation

Published:

Students Will Gain Dual Certification and Exclusive Access to Industry Resources

Champlain College Online is proud to announce that its Bachelor of Science in Digital Marketing program has received full accreditation from the Digital Marketing Institute (DMI), a globally recognized leader in digital marketing certification. This accreditation underscores Champlain College Online’s commitment to delivering top-tier education that aligns with industry standards and equips graduates with highly sought-after skills.

With this new accreditation, students enrolled in the B.S. in Digital Marketing will earn a degree and dual certification—an advantage that significantly enhances their career prospects. Upon program completion, students will automatically receive:

  • Associate Professional Certified Marketer® (PCM®) in Digital Marketing from the American Marketing Association (AMA)
  • Certified Digital Marketing Associate (CDMA) from the Digital Marketing Institute (DMI)

Both certifications are included in the degree program, requiring no additional exams or fees, giving students a competitive edge in the digital marketing industry.

Employment statistics for those with DMI certification

In addition, students will have four years of access to the DMI knowledge center at the highest membership level. This resource offers cutting-edge content, tools, and professional development opportunities, helping graduates stay current with industry trends long after graduation. Beyond the initial four years, students will retain lifetime access to the DMI knowledge center at the basic membership level, supporting their continued growth as digital marketing professionals.

“I am thrilled that our online program has achieved this recognition,” said Dr. Elaine Young, Department Chair of Marketing, Media, and Esports at Champlain College Online. “The impact for our students, who come from all walks of life and are located all over the United States, is powerful. Not only will they earn their Bachelor's degree, but they will also gain dual certification from both the AMA and DMI, positioning them for success in an ever-changing and dynamic job market.”

The accreditation from DMI confirms that Champlain College Online’s digital marketing curriculum has been rigorously evaluated and aligns with industry standards, which are reviewed and validated by global digital marketing experts.

For more information about Champlain College Online’s Bachelor of Science in Digital Marketing program, visit www.online.champlain.edu.

About the Digital Marketing Institute (DMI)

DMI is the global standard in digital marketing certification, with over 300,000 Members, and partners in more than 150 countries, certified over 60,000 marketers with their digital marketing training portfolio. Their certification courses are the only globally recognized courses and are endorsed by some of the top industry bodies including the American Marketing Association.

The DMI works with marketing professionals, universities, and businesses of all sizes to provide today’s and future marketers with the skills, confidence, and industry know-how they need to stay relevant and reach their full potential in an ever-evolving digital world. DMI is backed by BPP Education Group, a leading U.K. based vocational education firm. More at www.digitalmarketinginstitute.com

About Champlain College Online

Champlain College has been a leader in online education for 30 years, providing a high-quality academic experience through acclaimed Bachelor’s, Master’s, associate and certificate programs in business, cybersecurity, healthcare, and technology. Champlain's 2,000+ online students can be found in all 50 states and around the globe. Champlain College is regionally accredited by the New England Commission of Higher Education and ranked among the Best Online Bachelor’s Programs by U.S. News & World Report. It ranked No. 1 both on OnlineU’s list of Best Online Cybersecurity Bachelor’s Degrees and OnlineU’s list of Best Online Master's in Forensic Science and was recently awarded “Best MBA Program” by Vermont Business Magazine. online.champlain.edu 

About the Author

Joan Alejandro Moya

Content Marketing Specialist

Joan Alejandro Moya is the Content Marketing Specialist at Champlain College Online, where he ensures the CCO blog accurately tells the school's stories and shares them across multiple platforms. Joan has over half a decade of marketing experience, working in an agency setting and in-house. His bachelor's degree in Communications from Florida International University has allowed him to work in several industries managing marketing and content operations.