Digital Marketing Online Bachelor’s Degree Program

This course provides students with the knowledge and skills required to create engaging digital media content by focusing on foundational techniques and skills. Students will utilize various digital formats, such as video, audio and interactive content to create digital experiences for specific audiences and purposes. Emphasis will be placed on understanding audience requirements, devising compelling storylines, and making use of a wide range of digital formats. Students will learn how to plan and create a compelling portfolio of their work.

All businesses have information systems, and the vast majority of them are computerized. Students will study the development and use of information systems to achieve organizational goals. From a management perspective, students will learn how information systems enhance business processes, how to use information systems as a competitive advantage and their usefulness in integrating across organizations. Other topics include IS security, ethical issues surrounding information systems and the consequences of its international reach.

This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, storyboard, scriptwriting and digital editing techniques

This course introduces students to the fundamental language of visual form and basic skills including the industry-standard software applications used to create, acquire, and manipulate digital images. Students will learn about two-dimensional composition and design, color theory and terminology, and will apply these principles to a variety of basic design projects. Color, form and content will be explored in terms of cultural, psychological, physiological, and historical aspects.

In this hands-on content production course, students create, adapt, and evaluate social media content, applying principles of brand identity, audience targeting, and platform-specific techniques to build engagement. Course topics include storytelling, visual design, authenticity, and the ethical use of analytics and AI to inform content strategy. Throughout the course, students refine their skills through iterative work, feedback, and analysis to support effective and responsible engagement across current and emerging platforms.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

Marketing research is critical to informed marketing decision-making. In this course, students explore quantitative and qualitative marketing research methods, with an emphasis on ethically-grounded practices such as informed consent, privacy, and data security. The course also examines the impact of emerging technologies, including AI and machine learning, on the marketing research process. By the end of the course, students will have developed the skills to design effective, ethical marketing research plans and propose data-driven recommendations to support marketing strategy.

This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.

This course examines how data informs digital marketing decisions. Students will work with real-world data using tools like Google Analytics 4 (GA4) to assess campaign performance, visualize insights, and make evidence-based recommendations. Topics include web analytics, social media metrics, SEO, customer journey mapping, and data storytelling. Through applied assignments and a final project, students will build skills in interpreting digital metrics and communicating findings. Course materials support Google Analytics certification preparation and certification.

Students will expand on what they learned in Digital Marketing by moving beyond making recommendations to actually running various aspects of digital marketing campaigns. Students will earn industry standard certifications, practice tactics in a simulated environment and work with a live client project to implement digital marketing strategies and tactics. Students will learn the privacy, ethical and legal implications of utilizing digital tools.

In this course, students will explore the various stages of ecommerce management. Starting with the foundations of ecommerce and platform setup, students will examine the core operations in online businesses, including supply chain, logistics, and secure payment gateways. Detailed modules on ecommerce marketing strategies, including ecommerce analytics, Amazon optimization, and social selling, as well as customer relationship management will equip students with practical skills for selling products online.

In this course students will explore how Artificial Intelligence is revolutionizing the marketing landscape, from data analysis and customer insights, to personalized communication and content creation. The course will emphasize strategic thinking and the responsible integration of AI into marketing practices. Hands-on exercises with AI-driven platforms will equip students with practical skills for implementing AI in marketing campaigns.

From storyboard to form creation, students walk through the steps to create a basic four to five-page website to specification in this course that introduces HTML5 and CSS. Hands-on assignments reinforce skills development and best practices in design: navigation, column layout, image editing and usage, fonts and tables.

Accounting is the language of business. This course introduces the student to accounting from the point of view of the user of financial reports and is appropriate for personal as well as business applications. Students explore the impact of transactions on the financial position and profitability of a business, and analyze financial reports of real-world corporations.

MGMT 240 is a finance course for managers. It explores financial measurements, the artful application of numbers to solve problems, building financial analysis skills, and the big-picture context needed to understand why finance matters in business management and decision-making. A subset of topics covered in the course include the time value of money, financial statement analysis, ratio analysis, investments, and capital management.

In this capstone course, students undertake an individual project, aligning it with their marketing expertise. They will examine ethics, personal values, and conduct self-assessment for career progression. A robust peer-review process aids in assessing strengths and refining career goals. Students will build an active, career-focused network, publish original content demonstrating marketing knowledge, and express a commitment to ethics and integrity through a values statement.

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will also learn to read critically to evaluate an author's message. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use revision strategies to create written communication that meets its intended purpose for its intended audience

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, develop effective search strategies, and incorporate sources in written communication, legally and ethically.

Starting with a frame of human communication as a dynamic system of interactions in which people make choices that impact their relationships, other people, and themselves, students will define theory-informed communication concepts and processes, and critically examine how they apply to everyday life across a variety of contexts. Students will reflect on how the theory, concepts and processes apply to their own lives in becoming competent communicators who are knowledgeable, skilled, and versatile.

This course examines the principles of effective small group interaction. Students will analyze group development stages and small group roles. They will identify and evaluate communication skills that enhance small group cohesion and problem-solving. Students will explain how conflict affects group processes and compare face-to-face versus digital collaboration environments. These skills prepare students to participate effectively in group settings across academic, professional, and community contexts.

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

This course explores the complex and evolving relationship between human beings and technology. Through a multi-disciplinary approach that draws on fields such as sociology, psychology, philosophy, and history, students will examine the ways in which technology has shaped human culture, identity, and values, as well as how humans have influenced and continue to influence the development, adoption and use of technology.

Mathematical reasoning, when applied to everyday and professional lives, has two dimensions: logic for deterministic situations and probabilities for non-deterministic situations. This course aims to help students develop these mathematical reasoning skills.

This course introduces students to basic statistics for data literacy. With a focus on exploring real-world data, students will interpret numerical information and utilize the tools necessary to complete the entire statistical process: designing a study; gathering, organizing, and analyzing sample data; and making inferences about a population. Students will demonstrate data-driven decision-making and effective communication of numerical data.

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

In this course, students will gain an introduction to classical mechanics and learn about motion, force, energy, and momentum. The course covers vectors, scalars, and coordinate systems, as well as kinematics in one and two dimensions, Newton's Laws of Motion, circular motion, and kinetic energy and work. Students also learn about potential energy and energy conservation, collision theory, rotational motion, moment of inertia, torque, rotational dynamics, and angular momentum.

This course will introduce students to major streams of social justice thought, including historical social justice movements, theoretical problems having to do with social equality, personal freedom, marginalization, and stigmatization, and the ways in which civic and professional communities respond to these issues.

With pressure and release, a window opens and closes, recording light on a sensor. The simple action captures the instinct, judgement, and skill of the person behind the lens. This class will begin a study of the art and craft of photography. Students will develop their vision and their understanding of how to achieve it. Solid skills will be learned and many doors will be opened.

A survey of the continuing change experienced in art since the 15th century. Students will examine how an image is achieved as well as the significance of the subject represented. Individual inquiry concerning the nature of art is encouraged.

Students learn to appreciate films through the critical analysis of various elements of mise-en-scene, cinematography, editing and sound. The course introduces the conventions of classical Hollywood cinema, considers the work of one major director (auteur), and surveys selected international and independent films. Students view and discuss films each week.

Students in the course will explore the cultural history of the music genre broadly referred to as rock. Students will explore the social, economic and political contexts that are influenced by and that influenced each style in the United States. By listening, watching, reflecting upon, discussing and writing, students will explore how music takes on meaning, personally, and culturally. Topics and themes include the relationships between and among gospel, country, funk, folk, disco, rap and hip hop; the role of business and technology in those relationships, and political or transgressive elements of rock music.

Specific application of common tools for writing in the working world. Students will be instructed in rhetorical strategies of professional writing including style, report formats, editing, document design, and integration of visual aids. Students will complete a semester-long writing project; oral and written reports associated with the process of problem-solving within the project will be included.

Students will learn how to create conditions for successful conflict engagement, a necessary skill for any professional. The course focuses on the foundational capacities to remain calm and connected with oneself and others. In this state students can access helpful ideas and responses and be their best selves regardless of environment. Improving facility for conflict creates stronger relationships and reduces fear. By the end of the course, students will understand that disagreement and difference can become a source of personal and interpersonal growth.

In this course, students will explore and apply writing principles and techniques to effectively interpret and write technical workplace materials. Students will enhance and gain skills to communicate business and technical information by producing instructions, describing processes, applying document design elements, creating and integrating illustrations, researching and writing proposals and formal reports, and presenting content for decision-makers.

This course introduces students to the fundamentals of substantive criminal law. With this foundation for understanding the legal system students will identify the essential elements of crimes, including the criminal act, criminal state of mind, and jurisdiction. They will examine the rationale underlying criminal law, factors affecting criminal responsibility, and legal defenses. By analyzing real-world scenarios, students will develop skills to distinguish lawful from unlawful actions and prepare for advanced studies or careers in criminal justice.

This course focuses on the rules and procedures governing how the American criminal justice system must process individuals suspected, accused, and convicted of law violations.

In this course, students will explore the theory and fundamentals of criminal investigation, emphasizing practical applications for evidence handling and case development. Students will review basic responsibilities of investigators and protocols for report writing, evidence collection, and preparation of cases for trial. The curriculum examines investigative approaches for various crime categories, including violent offenses, property crimes, terrorism, and hate crimes, while introducing comparative perspectives from diverse legal systems.

Principles of Economics introduces the fundamental concepts of economics - the study of how people manage resources, and how they react to scarcity. This course focuses on both microeconomics (the behavior of consumers and companies) and macroeconomics (large-scale economic factors such as employment and interest rates), so that you'll gain a broad understanding of how a modern market economy functions, how decisions in business settings are informed by economics, and how economics applies to your everyday life.

Students will study important themes in the social history of the United States since the Civil War. This course allows students to expand their critical thinking skills through an examination of primary and secondary sources. Themes might include: the evolving status of women; the immigrant experience; the concept of the American dream; the paradox of freedom vs. slavery; the minority experience; the tensions between social classes. Students will be evaluated primarily on writing assignments.

In this course, students will explore broad, foundational knowledge in psychology, including its history, major theorists and a survey of psychology subfields such as developmental, cognitive and social psychology. Students will also describe and assess the role of ethics and social responsibility in the study and application of psychological theory and practices.

In this class, students will explore how social relationships, groups, societies and culture develop and change over time. From a sociological theory foundation and employing the sociological imagination, students will examine the impact of social structures, institutions, and systems on individual lives. Students will apply sociological research methods to investigate sociological phenomena in their own lives.