Complete CMIT-510
Explore Marketing Analytics
This fully online Master of Science in Marketing Analytics program provides a comprehensive exploration into the transformative power of data analysis in shaping effective marketing strategies. Combining both theory and practical application, this program seamlessly integrates foundational principles of strategic marketing with a mastery of cutting-edge data science tools and methodologies. The capstone project serves as a practical demonstration of these combined skills. Upon program completion, graduates will possess a strong command of leveraging data analytics for informed marketing decisions and analysis.
Build Your Career Future
Having a master’s degree sets you apart from the competition and improves your long-term career potential. Champlain’s online Marketing Analytics program is designed to provide a framework for today’s professionals to think more critically, work more collaboratively, and approach complex workplace challenges more strategically.
Note: All programs, undergraduate and graduate, must be submitted individually to the Department of Veterans Affairs for review and approval before students can utilize their G.I. Benefits to pay for them. This program is currently awaiting approval. To learn more about the process, visit the VA School Program Approval page on the VA website. If you have any questions, please feel free to contact your admission counselor or email us at onlineadmissions@champlain.edu
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Academic Excellence and Recognition
Regionally accredited by the New England Commission of Higher Education
Designated as a Military Friendly School for our commitment to the military community
Ranked among the best by Tech Guide for game design and computer science
Named the among the best schools with accelerated bachelor's degrees by Intelligent.com
What Can I do with a Master's in Marketing Analytics
As the digital landscape evolves, marketing professionals will play a vital role in shaping the success of businesses and organizations. Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations.
About 94,600 openings for marketing analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm
Potential Careers
- Marketing Analyst
- Data Analyst
- Market Research Analyst
- Data Scientist
- Chief Marketing Officer
- Director of Marketing
- Marketing Manager
Program Details
Learn more about Champlain's 100% online master's in marketing analytics program, designed for working professionals.
Champlain's online MS in marketing analytics courses encompass the top skills needed by today's business professionals.
Professional Courses (30 Credits)
Marketing Analytics Courses
In this course students learn to differentiate relational and non-relational databases, and to design a database to an organization's requirements. Preparing raw data for import into a database, using queries to manipulate data, and developing reports to meet stakeholder needs, and database integrity and security are also covered.
Students learn to create and use scripts to access, acquire, prepare, and transform data, including structured and semi-structured data, and to define and detect patterns in unstructured data to demonstrate how real world problems can be answered with data.
In this course students learn about deep learning, machine learning, and artificial intelligence, and compare supervised and unsupervised learning. Machine learning workflows and the challenges associated with machine learning, such as bias and heteroscedasticity, are considered. Students evaluate models, and examine uses for machine learning and artificial intelligence. Natural Language Processing is also addressed.
Prerequisites
In this course students learn about data types and how to perform pre-processing activities including cleaning, integration, reduction, and transformation. Use of appropriate techniques to analyze and model data, such as classification, decision trees, association rules, and clustering, and the causes and methods of detecting outliers are also covered. Students propose additional applications for data mining based on current trends/research.
Prerequisites
Complete CMIT-510
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.
Prerequisites
Take MMKT-530.
Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.
Prerequisites
Take MMKT-530
Marketers leverage analytics data to measure success, increase their understanding of consumer behaviors and actions, and support data driven decision-making. In this course students will examine marketing analytics as well as the power of marketing experimentation and testing, attribution modeling, big data, and machine learning. Students will delve into various analytics tools used in Marketing, and will examine ethics and data privacy laws as they research and craft a measurement plan for an organization of their choice.
Prerequisites
Take MMKT-530 and DATA-510
Effective Marketers must be able to make sense of complex marketing data and artfully communicate findings to better drive marketing decisions. In this course students will gain hands-on experience with a wide range of data visualization tools as they analyze marketing data, create insightful reports, design effective marketing dashboards and practice effective data visualization techniques. Students will have the opportunity to apply their learning as they create a data visualization project for an organization of their choice.
Prerequisites
Take MMKT-530 and DATA-510
As the culmination of the graduate marketing experience, this capstone course enables students to apply their advanced marketing knowledge to solve complex challenges, aligning projects with their career goals. Emphasizing strategic planning, problem-solving, and adaptability, students will engage with ethically-grounded marketing practices to meet organizational and audience needs. The course culminates in a concise presentation, where students articulate their strategic marketing projects, showcasing their ability to translate complex issues into actionable insights.
Prerequisites
Completion of 24 credits in the program
Graduates of the marketing analytics master's degree online program will demonstrate the following industry-specific skills, knowledge, and competencies:
- Evaluate and interpret marketing data, using data-driven decision-making processes in various business contexts.
- Utilize advanced analytics tools and techniques, including machine learning and artificial intelligence, to drive marketing strategy and implementation.
- Design and create effective data visualizations to analyze and communicate marketing insights to a variety of stakeholders.
- Construct databases effectively and demonstrate the ability to manage and manipulate data using scripting languages.
- Formulate comprehensive marketing plans, integrating components such as market analysis, target market identification, and marketing mix decisions into effective marketing strategies.
Champlain College Online's marketing and communication faculty, led by Elaine Young, PhD, are expert practitioners in the field. Their industry expertise ensures that our curriculum is aligned with the needs of employers, and reflects the skills today’s marketing and communication professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field, and create a rich community of career-focused learning.
Tuition & Costs
Graduate Tuition Fall '23 - Summer '25
*Based on a 3-credit course; cost will vary if course is a different number of credits
** Starting Summer 2024, not retroactive
See the graduate cost of attendance and fees here
Meet The Program Director
Elaine Young, PhD
- Digital Marketing (B.S.)
- Digital Marketing and Technology (M.S.)
- Digital Media (B.S.)
- Esports Management (B.S.)
- Marketing (M.S.)
- Marketing Analytics (M.S.)
- Marketing & Communication (B.S.)
- Marketing Management (B.S.)
About
Dr. Elaine Young is the Program Director for Marketing, Design and Esports, and Curriculum Innovation Faculty Lead at Champlain College Online.
As program director, Dr. Young manages the faculty, curriculum, and assessment for undergraduate and graduate programs in the marketing area as well as developing and teaching courses. As Curriculum Innovation Faculty Lead, Dr. Young supports creation of new curriculum offerings that serve both the needs of adults continuing their education and employers who need educational opportunities for their employees. Prior to her role in Champlain College Online, Dr. Young has been part of the Champlain College community since 2000 as a professor and faculty advisor for traditional on-campus students. She is a HubSpot Educator and a Certified Appreciative Advisor.
Dr. Young has a Ph.D. in Organizational Management from Capella University, where her dissertation research examined technology use and adoption of college students. In addition, she holds an M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. Dr. Young has over ten years of experience in the Marketing and Public Affairs profession, specializing in nonprofits. She is the author of “Tuned-in Family: How to Cope, Communicate and Connect in a Digital World” (2014).
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