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Marketing Analytics Online Master's Degree Program

Can Be Completed in as little as

5 terms*

*2 terms per semester; each term is 8 weeks



$1,785 3-credit course

Active Duty Military

truED Preferred Tuition

Credit Hours Required


Summer 2 Application Deadline

June 20

Upcoming Start Dates

Summer 2: July 1

Explore Marketing Analytics

This fully online Master of Science in Marketing Analytics program provides a comprehensive exploration into the transformative power of data analysis in shaping effective marketing strategies. Combining both theory and practical application, this program seamlessly integrates foundational principles of strategic marketing with a mastery of cutting-edge data science tools and methodologies. The capstone project serves as a practical demonstration of these combined skills. Upon program completion, graduates will possess a strong command of leveraging data analytics for informed marketing decisions and analysis.


Build Your Career Future 

Having a master’s degree sets you apart from the competition and improves your long-term career potential. Champlain’s online Marketing Analytics program is designed to provide a framework for today’s professionals to think more critically, work more collaboratively, and approach complex workplace challenges more strategically.

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Academic Excellence and Recognition

New England Commission of Higher Education Logo

Regionally accredited by the New England Commission of Higher Education

US News & World Report Best Online Bachelor's Degree Programs

Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report

Military Friendly Badge

Designated as a Military Friendly School for our commitment to the military community ranks Champlain College Online among best schools with accelerated bachelor's degrees

Named the among the best schools with accelerated bachelor's degrees by

What Can I do with a Master's in Marketing Analytics

As the digital landscape evolves, marketing professionals will play a vital role in shaping the success of businesses and organizations. Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. Employment of market research analysts is projected to grow 13 percent from 2022 to 2032, much faster than the average for all occupations. 

About 94,600 openings for marketing analysts are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.

Potential Careers

  • Marketing Analyst
  • Data Analyst
  • Market Research Analyst
  • Data Scientist
  • Chief Marketing Officer
  • Director of Marketing
  • Marketing Manager
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Program Details

Learn more about Champlain's 100% online master's in marketing analytics program, designed for working professionals.

Champlain's online MS in marketing analytics courses encompass the top skills needed by today's business professionals.

Professional Courses (30 Credits)

Marketing Analytics Courses

In this course students learn to differentiate relational and non-relational databases, and to design a database to an organization's requirements. Preparing raw data for import into a database, using queries to manipulate data, and developing reports to meet stakeholder needs, and database integrity and security are also covered.

Students learn to create and use scripts to access, acquire, prepare, and transform data, including structured and semi-structured data, and to define and detect patterns in unstructured data to demonstrate how real world problems can be answered with data.

In this course students learn about deep learning, machine learning, and artificial intelligence, and compare supervised and unsupervised learning. Machine learning workflows and the challenges associated with machine learning, such as bias and heteroscedasticity, are considered. Students evaluate models, and examine uses for machine learning and artificial intelligence. Natural Language Processing is also addressed.


Complete CMIT-510

In this course students learn about data types and how to perform pre-processing activities including cleaning, integration, reduction, and transformation. Use of appropriate techniques to analyze and model data, such as classification, decision trees, association rules, and clustering, and the causes and methods of detecting outliers are also covered. Students propose additional applications for data mining based on current trends/research.


Complete CMIT-510

Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.


Take MMKT-530.

Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.


Take MMKT-530

Marketers leverage analytics data to measure success, increase their understanding of consumer behaviors and actions, and support data driven decision-making. In this course students will examine marketing analytics as well as the power of marketing experimentation and testing, attribution modeling, big data, and machine learning. Students will delve into various analytics tools used in Marketing, and will examine ethics and data privacy laws as they research and craft a measurement plan for an organization of their choice.


Take MMKT-530 and DATA-510

Effective Marketers must be able to make sense of complex marketing data and artfully communicate findings to better drive marketing decisions. In this course students will gain hands-on experience with a wide range of data visualization tools as they analyze marketing data, create insightful reports, design effective marketing dashboards and practice effective data visualization techniques. Students will have the opportunity to apply their learning as they create a data visualization project for an organization of their choice.


Take MMKT-530 and DATA-510

As the culmination of the graduate marketing experience, this capstone course enables students to apply their advanced marketing knowledge to solve complex challenges, aligning projects with their career goals. Emphasizing strategic planning, problem-solving, and adaptability, students will engage with ethically-grounded marketing practices to meet organizational and audience needs. The course culminates in a concise presentation, where students articulate their strategic marketing projects, showcasing their ability to translate complex issues into actionable insights.


Completion of 24 credits in the program

Graduates of the marketing analytics master's degree online program will demonstrate the following industry-specific skills, knowledge, and competencies:

  • Evaluate and interpret marketing data, using data-driven decision-making processes in various business contexts.
  • Utilize advanced analytics tools and techniques, including machine learning and artificial intelligence, to drive marketing strategy and implementation.
  • Design and create effective data visualizations to analyze and communicate marketing insights to a variety of stakeholders.
  • Construct databases effectively and demonstrate the ability to manage and manipulate data using scripting languages.
  • Formulate comprehensive marketing plans, integrating components such as market analysis, target market identification, and marketing mix decisions into effective marketing strategies.

Champlain College Online's marketing and communication faculty, led by Elaine Young, PhD, are expert practitioners in the field. Their industry expertise ensures that our curriculum is aligned with the needs of employers, and reflects the skills today’s marketing and communication professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field, and create a rich community of career-focused learning.

Tuition & Costs

Graduate Tuition Fall '23 - Summer '25

$595 per credit
$1,785* per course
$450 per credit military service members (family members see truED tuition)
$150 One-time graduation fee

*Based on a 3-credit course; cost will vary if course is a different number of credits

** Starting Summer 2024, not retroactive

See the graduate cost of attendance and fees here



What To Expect at Champlain Online

Expect Convenience

Go to school wherever and whenever is best for you, on the device of your choice.

Expect A Career Focus

Relevant and immediately applicable coursework gets you ready for your next career move

Expect Support

Your dedicated academic advisor provides the support you need to meet your academic goals

Expect Superior Faculty

Learn from practitioner faculty working in the field, with real-world experience and knowledge.

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Learn More About The MS in Marketing Analytics Program

Learn what you can expect from our online master's in marketing analytics program.

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