Take MMKT-530.
Explore Marketing
Increase your knowledge in how today’s marketers navigate the complexities of helping businesses and organizations attract, engage and delight their customers in a fast-paced, continually changing marketing environment through our online graduate level certificate in Marketing. Develop your career path as you examine marketing strategies, how to identify, attract and retain customers, and how marketers utilize data and research to inform decision making.
This graduate certificate in marketing can help you further your marketing skill set in the essentials of digital marketing and offers a choice between a study of marketing research, analysis, and action planning or a practical approach to digital and social media marketing strategies. Emphasizing ethical practices and a customer-centric focus, the coursework prepares students to create effective marketing tactics and strategies, assess their impact on various audiences, and justify marketing decisions with comprehensive research and analysis.
Build Your Career Future
A marketing graduate certificate prepares you to take on the challenges of driving marketing initiatives and campaigns across industries. Graduates can specialize in targeted fields such as marketing research or pursue a broader career path as a marketing manager.
Take the next step
Academic Excellence and Recognition
Regionally accredited by the New England Commission of Higher Education
Designated as a Military Friendly School for our commitment to the military community
Ranked among the best by Tech Guide for game design and computer science
Named the among the best schools with accelerated bachelor's degrees by Intelligent.com
Accomplish More With A Graduate Certificate in Marketing
According to the Bureau of Labor Statistics (BLS), employment of marketing managers is projected to grow 10 percent from 2021 to 2031. Additionally, the World Economic Forum (WEF) Future of Jobs report predicts that demand for E-commerce Specialists, Digital Transformation Specialists, and Digital Marketing and Strategy Specialists are expected to increase by 25-35% over the next 5 years, leading to an increase of 2 million jobs.
What Can I Do in Marketing?
- Marketing Associate
- Marketing Manager
- Market Research Analyst
- Content Manager
- Business Development Representative
Program Details
Learn more about Champlain's 100% online marketing graduate certificate, designed for working professionals.
Champlain's online marketing courses encompass the top skills needed by today's business leaders.
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.
Prerequisites
Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.
Prerequisites
Take MMKT-530
In this course, students will integrate digital and social media marketing strategies and tactics as they examine ethical considerations and strategic planning in digital spaces. Students will apply best practices in search engine optimization (SEO), pay-per-click (PPC), search engine marketing (SEM), email, content marketing, influencer marketing, marketing automation and emergent technologies to the development of customer-centric digital campaigns. Through hands-on projects tailored to meet real organizational needs, students will gain valuable experience in executing effective digital and social media marketing campaigns.
Prerequisites
Take MMKT-530
Graduates of the marketing online graduate certificate program will demonstrate the following industry-specific skills, knowledge, and competencies:
- Develop values-driven and ethically-grounded marketing strategies and tactics that are customer-centric and support organizational effectiveness
- Explain the power marketing strategies, technologies, tactics and practices have to influence the actions, beliefs, and cultures of individuals, communities, and society
- Justify and defend marketing decisions based on appropriate data, effective research, and continual analysis
- Prepare appropriate marketing tactics that will attract, engage and retain the appropriate audiences
Champlain College Online's marketing and communication faculty, led by Elaine Young, PhD, are expert practitioners in the field. Their industry expertise ensures that our curriculum is aligned with the needs of employers, and reflects the skills today’s marketing and communication professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field, and create a rich community of career-focused learning.
Many certificate students come to us seeking ways to get noticed at their current employers or to get hired in a new field. Given that, we are hyper focused on increasing the career mobility of our students and that's why we developed the Fast Start Formula Career Bundle, a suite of career offerings designed to help our students get noticed, get hired and land jobs they'll love.
Valued at over $1,000, the career bundle is offered to Champlain College Online students and includes:
- Fast Start Formula Course: The Fast Start Formula Course for getting noticed and getting hired is taught by Jen Morris, an executive career coach that we've developed a partnership with to support our students in their job search journeys. This course is online, self-paced and full of tips and tricks to land a job you'll love.
- Live Webinars: Log-on to ask your specific job search questions, get live “hot seat” coaching and gain valuable insights from leading career coach, Jen Morris.
- Landing A Job You'll Love Ebook: Download this ebook full of tips and tricks for standing out from the competition. From how to optimize your LinkedIn profile, to insider information on how recruiters work and bypassing the automated application websites, you’ll be sure to learn how rise to the top.
Upon enrollment in a degree or certificate, your access to the Fast Start Formula Career Bundle will made available to you.
Tuition & Costs
Graduate Tuition Fall '23 - Summer '25
$595
per credit
$1,785*
per course
$450**
PER CREDIT FOR ALUMNI WHO EARNED A DEGREE FROM CHAMPLAIN, ON-CAMPUS or online
$450
per credit military service members (family members see truED tuition)
$150
One-time graduation fee
*Based on a 3-credit course; cost will vary if course is a different number of credits
** Starting Summer 2024, not retroactive
See the graduate cost of attendance and fees here
Meet the Program Director
Elaine Young, PhD
Program Director
Oversees
- Digital Marketing (B.S.)
- Digital Marketing and Technology (M.S.)
- Digital Media (B.S.)
- Esports Management (B.S.)
- Marketing (M.S.)
- Marketing Analytics (M.S.)
- Marketing & Communication (B.S.)
- Marketing Management (B.S.)
About
Dr. Elaine Young is the Program Director for Marketing, Design and Esports, and Curriculum Innovation Faculty Lead at Champlain College Online.
As program director, Dr. Young manages the faculty, curriculum, and assessment for undergraduate and graduate programs in the marketing area as well as developing and teaching courses. As Curriculum Innovation Faculty Lead, Dr. Young supports creation of new curriculum offerings that serve both the needs of adults continuing their education and employers who need educational opportunities for their employees. Prior to her role in Champlain College Online, Dr. Young has been part of the Champlain College community since 2000 as a professor and faculty advisor for traditional on-campus students. She is a HubSpot Educator and a Certified Appreciative Advisor.
Dr. Young has a Ph.D. in Organizational Management from Capella University, where her dissertation research examined technology use and adoption of college students. In addition, she holds an M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. Dr. Young has over ten years of experience in the Marketing and Public Affairs profession, specializing in nonprofits. She is the author of “Tuned-in Family: How to Cope, Communicate and Connect in a Digital World” (2014).
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