The countless types of content we come in contact with are only matched by the number of possible platforms with which to consume them. With new platforms abound, how do you know which will be more effective?
During this interactive panel discussion, Champlain College Online faculty lead Dr. Elaine Young, faculty members Ricardo McCoy and Heather Hennessy, and consultant Sara Munro discussed how to create effective marketing content, decide on a channel mix, and determine platform ROI.
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