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Marketing & Communication Online Bachelor’s Degree Program


100% Online

24/7 Access to Coursework



$1,005 3-credit course

Active Duty Military

truED Preferred Tuition

Credit Hours Required

Fall Term 2 Application Deadline

October 13

Semester Start Dates

Fall Semester Begins Aug. 28

Fall Term 2 Begins Oct. 23

Explore Marketing & Communication

In today's increasingly complex business world, integrated marketing and communications professionals with diverse, interdisciplinary skillsets are in high demand. Designed for working adults, Champlain's B.S. in marketing and communication online degree will equip you with essential digital marketing, content strategy, technology, critical thinking and creative skills that prepare you for the modern workplace and allow you to adapt as organizations evolve.


Earn Digital Marketing Certifications Along the Way

You'll emerge from the program with your HubSpot Inbound Marketing Certification, and have the opportunity to earn additional digital marketing certifications based on the upper-level electives you select within the program.

Build Your Career Future

Our online bachelor's degree in marketing communications provides you with the knowledge and subject matter expertise necessary to succeed in fast-growing careers in marketing and communications, in fields such as advertising, brand management, public relations, and digital marketing.

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Academic Excellence and Recognition

New England Commission of Higher Education Logo

Regionally accredited by the New England Commission of Higher Education

US News & World Report Best Online Bachelor's Degree Programs

Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report

Military Friendly Badge

Designated as a Military Friendly School for our commitment to the military community ranks Champlain College Online among best schools with accelerated bachelor's degrees

Named the among the best schools with accelerated bachelor's degrees by

What Can You Do With A Degree In Marketing?

Marketing and communication occupations are projected to grow 10% from 2020 to 2030 and proprietary research conducted by Education Advisory Board (EAB) using Emsi Analyst™ for Champlain College Online found that the need for market researchers and marketing specialists will increase 40% in that same time period. The median annual salary for these occupations is $141,490.*

Graduates of Champlain's online marketing and communication degree online program will be prepared for a variety of marketing and communications roles in fields such as the areas of advertising, brand management, public relations, and digital marketing.

*Sources: Bureau of Labor Statistics (BLS), 2020; job titles: The Balance, 2020

Top Jobs for Bachelor's in Marketing & Communication Graduates

  • Brand/Product Manager
  • Marketing Manager
  • Media Planner
  • Market Research Analyst
  • Marketing Specialist
  • Public Relations Specialist
  • Sales Representative
  • Social Media Manager
Online communications bachelor's degree graduate collaborating with colleague in office meeting

Program Details

Learn more about Champlain's 100% online marketing and communication bachelor's degree, designed for working professionals.

Champlain's online marketing and communication courses encompass the top skills needed by today's marcomm professionals. Graduates of the program are required to complete the following courses.

Marketing & Communication Courses (42 Credits)

Business Electives (6 credits)*

General Education Courses (42 Credits)

General Electives (30 Credits) 

*Choose from courses in business areas that have the prefix ACCT, ECON, or MGMT

Visual Storytelling Courses (Choose 2)

This course introduces students to the fundamental language of visual form and basic skills including the industry-standard software applications used to create, acquire, and manipulate digital images. Students will learn about two-dimensional composition and design, color theory and terminology, and will apply these principles to a variety of basic design projects. Color, form and content will be explored in terms of cultural, psychological, physiological, and historical aspects.

In this hands-on design course, students will plan, design, typeset, produce artwork, proof, and manage production for brochures, posters, and other communication collateral materials. Students will learn the basic language of design and the overall production process-all to help produce projects or work with design and production professionals to produce complex projects. Some basic art supplies will be required.

This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, storyboard, scriptwriting and digital editing techniques

This hands-on content production class examines and creates audio and video for an evolving variety of social media platforms. Students will examine, question, critique, draft, and revise text, audio, and video created for specific target audiences.


Take MKCM-101

Marketing Communication Core Courses

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

This course focuses on the field of public information and public relations, with an emphasis on applying the appropriate theories and techniques to solve organizational and institutional communications problems.Students will learn how the field of public relations fits into the overall marketing and communication strategy for an organization.


Complete MKTG-200

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.


Complete MKTG-200

This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.



This course explores the planning, execution, and evaluation of integrated marketing communication strategies. Students will learn how to create comprehensive campaigns that combine advertising, public relations, sales promotion, and digital media to achieve business objectives. Topics include consumer behavior, message development, media planning, and measuring campaign effectiveness. Students will apply what they have learned to design a strategic IMC campaign including the development of a positioning statement, big idea/theme, message strategy, media plan, and evaluation plan.


Complete MKTG-200

In this capstone course students will demonstrate Marketing Communication competencies as they integrate and apply what they have learned in the program to the completion of an individual project connected to the discipline. They will assess their career goals, engage in professional networking, and reflect on the importance of being a values-driven individual within the Marketing Communication profession.


Complete all required program courses in the Marketing and Communication program

Advanced Marketing Communication Courses

Choose four upper-level courses in the marketing and marketing communication groups (at the 300 and 400 levels) including:

This course examines persuasive communication in a variety of contexts (interpersonal, group, public) and media (face to face, computer mediated, traditional mass media). Topics will include classical rhetorical theory, social psychology theories, audience analysis, ethics, credibility and power. Students will apply contemporary persuasive strategies used in marketing communications, content marketing, interpersonal communications, and sales to produce a persuasive content marketing campaign.


Complete MKTG-200

Students will learn the various forms of public relations writing and will develop competency in written communications for different media including print, digital and audiovisual formats. Students will conduct research and audience analysis, establish communications goals, execute the communications plan, and evaluate the total communication effort. Students will apply research, public relations writing, design, production, copy disseminations, and media to produce a complete media kit.


Complete MKCM-210

Students will explore the legal context of communication through the mass media in the United States. Students will become familiar with US legal code as it applies to media and digital technologies. Students will develop the ability to analyze the important legal, ethical and policy issues related to the mass media.


Complete MKCM 120 and MKTG 200 or permission

Students will examine the role Strategic Communication professionals play in helping corporate, nonprofit and government organizations, and individuals in the public sphere to successfully manage crises through optimal use of communication theory and best practices. Students develop an understanding of the crucial role traditional and social media play in crisis management. The primary focus will be on real-world examples and case studies.


Complete MKCM-210

Effective branding can help an organization differentiate itself from competitors, build brand loyalty, and establish a strong reputation. In this course, students will learn how to create, develop, and manage a brand, from initial concept and positioning to execution. An emphasis on ethical practices in branding, along with an exploration of technological innovation on branding and the branding process, will provide students with skills to build and maintain a brand that is innovative and upholds strong ethical standards.


Complete MKTG-210

This course explores the role of data in creating effective digital marketing strategies. Students will analyze digital marketing data and use various analytical tools to evaluate marketing campaigns, measure performance, and optimize marketing strategies. Course topics will address web analytics, social media analytics, search engine optimization, and data visualization. Students will gain practical experience working with real-world data sets and learn to make data-driven decisions to drive success in digital marketing. Additionally, students will receive industry standard Google Analytics certification.


Complete MKTG 250 and MATH 170

Digital Marketing II is an advanced undergraduate course that delves deeper into the strategic and tactical aspects of digital marketing. Students will explore advanced topics such as customer journey mapping, marketing automation, data-driven decision-making, and campaign optimization. The course will also cover emerging digital marketing trends and technologies as well as the ethical and legal considerations of digital marketing practices. Students will earn industry standard certifications and apply their learning in the implementation of digital marketing tactics for an organization.


Complete MKTG-250

In this course, students explore how social media platforms and online communities impact modern society as they gain an in-depth understanding of the principles of community management. Through course materials and embedded industry-standard certification, students will examine and practice strategies for fostering online communities and engaging with audiences across various digital channels. Key topics such as social media metrics, crisis management, and content creation, with an emphasis on developing effective community management skills are emphasized.


Complete MKTG-250.

Written Communication

Complete the following two courses:

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use the four stages of the writing process--prewriting, drafting, revising, and editing--to create written communication that meets its intended purpose for its intended audience.

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, identify types of information resources, develop effective search strategies, and incorporate sources in written communication, legally and ethically. A minimum grade of C is required for this course to meet a general education requirement.


Complete ENGL-100 with a minimum grade of C or better

Oral Communication

Complete the following course:

This course draws on fundamental concepts of contemporary communication research to help students identify and develop strategies to become effective and versatile communicators across media and settings. Students will examine and respond to a range of interpersonal situations through the critical evaluation of the three essential components of all communication: its purpose, audience, and context. Students will leave the course with the ability to reflect on and adapt their strategies to successfully and consistently communicate for a range of purposes across diverse settings.


Complete the following course:

This course draws on fundamental concepts of contemporary group communication research to help students identify and develop strategies to communicate effectively in small groups and teams for the cooperative purpose of advancing common goals. Students will draw on listening and responding strategies learned in COMM-130 Interpersonal Communication and apply them to communicating as a leader or member of a small group. They will also learn how to recognize and manage the types of conflicts that can arise in small groups. Prerequisite: COMM-130 Interpersonal Communication


Complete COMM-130

Inquiry & Analysis

Complete the following course:

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.


Complete ENGL-110.

Technology Literacy

Complete one of the following courses, unless your program requires a specific course:

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

This course explores the complex and evolving relationship between human beings and technology. Through a multi-disciplinary approach that draws on fields such as sociology, psychology, philosophy, and history, students will examine the ways in which technology has shaped human culture, identity, and values, as well as how humans have influenced and continue to influence the development, adoption and use of technology.

Quantitative Literacy

Complete the following two courses:

Mathematical reasoning, when applied to everyday and professional lives, has two dimensions: logic for deterministic situations and probabilities for non-deterministic situations. This course aims to help students develop these mathematical reasoning skills.

Accurate and appropriate visual data representation is increasingly critical in today's work environments. Students will develop skills in data organization, manipulation and interpretation in a way that supports data-driven decision-making and effective communication of numerical data

Scientific Literacy: Natural Sciences

Complete one of the following courses, unless your program requires a specific course:

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students learn the biology, genetics, chemistry, and physics involved in the forensic investigation of crimes. A wide range of topics are studied including DNA, entomology, fingerprinting, trace evidence, serology (blood, saliva, and semen), blood spatter, and chemical analysis of drugs, alcohol, and other compounds. Students apply their new knowledge of forensic science through the use of case studies and laboratories. This course includes two laboratory hours per week.


If you have taken FOR-110 you may not take this lab science course.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

Diversity, Equity, Inclusion and Global/Cultural Understanding

Complete the following course:

This course will introduce students to major streams of social justice thought, including historical social justice movements, theoretical problems having to do with social equality, personal freedom, marginalization, and stigmatization, and the ways in which civic and professional communities respond to these issues.

Arts & Humanities

Complete any two of the following, unless your program requires specific course(s):

With pressure and release, a window opens and closes, recording light on a sensor. The simple action captures the instinct, judgement, and skill of the person behind the lens. This class will begin a study of the art and craft of photography. Students will develop their vision and their understanding of how to achieve it. Solid skills will be learned and many doors will be opened.

A survey of the continuing change experienced in art since the 15th century. Students will examine how an image is achieved as well as the significance of the subject represented. Individual inquiry concerning the nature of art is encouraged.

Students learn to appreciate films through the critical analysis of various elements of mise-en-scene, cinematography, editing and sound. The course introduces the conventions of classical Hollywood cinema, considers the work of one major director (auteur), and surveys selected international and independent films. Students view and discuss films each week.

Students in the course will explore the cultural history of the music genre broadly referred to as rock. Students will explore the social, economic and political contexts that are influenced by and that influenced each style in the United States. By listening, watching, reflecting upon, discussing and writing, students will explore how music takes on meaning, personally, and culturally. Topics and themes include the relationships between and among gospel, country, funk, folk, disco, rap and hip hop; the role of business and technology in those relationships, and political or transgressive elements of rock music.

Students will apply communication theory and research to address the particular challenges to communicating effectively in organizations. Students will learn how to identify organizational communication problems, analyze those problems, and generate effective solutions. Students will examine the relationship between organizational structure and specific communicative practices, and how communication practices by organizational members establish, maintain, or change organizational culture. They will also learn how to anticipate communication deficiencies in organizations, and use communication as a means to facilitate organizational development and innovation.


Complete COMM-130 or COM-100.

Specific application of common tools for writing in the working world. Students will be instructed in rhetorical strategies of professional writing including style, report formats, editing, document design, and integration of visual aids. Students will complete a semester-long writing project; oral and written reports associated with the process of problem-solving within the project will be included.


ENGL-112 or COR-125

Students will learn how to create conditions for successful conflict engagement, a necessary skill for any professional. The course focuses on the foundational capacities to remain calm and connected with oneself and others. In this state students can access helpful ideas and responses and be their best selves regardless of environment. Improving facility for conflict creates stronger relationships and reduces fear. By the end of the course, students will understand that disagreement and difference can become a source of personal and interpersonal growth.

Students will become familiar with arguments originating from the following schools of ethics: virtue ethics, deontology, and utilitarianism. Students will apply these ethical schools of thought to formulate arguments, practice deliberation and assess the implications of their decisions for various stakeholders in a professional context.


Must have 75 completed credits or permission of Program Director.

This course introduces students to the fundamental elements of technical writing (clear, concise, and targeted)that are common among seven forms of technical communication: email correspondence, editing,employment communication, proposals, long, formal reports,oral communication, and inventions. Through peer reviews and writing workshops, students develop the ability to write and edit text that precisely targets its audience. This course emphasizes deepening and broadening students' writing, speaking, and thinking abilities in a non-lecture-based, hands-on, discussion-centered classroom.


ENGL-112 or COR-125

Social Sciences

Complete any two of the following, unless your program requires a specific course(s):

Provides a comprehensive analysis of the fundamentals of substantive criminal law. Students will learn the essential elements of crimes and the rationale underlying criminal law. The nature of jurisdiction, the criminal act, the criminal state of mind and matters affecting responsibility for criminal conduct are included.

This course focuses on the rules and procedures governing how the American criminal justice system must process individuals suspected, accused, and convicted of law violations.

This course provides students with a broad overview of the history, theory, and fundamentals of criminal investigation. Students are introduced to the basic responsibilities of investigators and protocols for report writing, evidence collection, and preparation of cases for trial. They also learn specific investigative techniques for different types of crimes, such as crimes involving violence and property, terrorism, and hate crimes, and, where appropriate, compare investigative protocols from other legal cultures.


Take CRIM-120, CRIM-121.

Principles of Economics introduces the fundamental concepts of economics - the study of how people manage resources, and how they react to scarcity. This course focuses on both microeconomics (the behavior of consumers and companies) and macroeconomics (large-scale economic factors such as employment and interest rates), so that you'll gain a broad understanding of how a modern market economy functions, how decisions in business settings are informed by economics, and how economics applies to your everyday life.

Students will study important themes in the social history of the United States since the Civil War. This course allows students to expand their critical thinking skills through an examination of primary and secondary sources. Themes might include: the evolving status of women; the immigrant experience; the concept of the American dream; the paradox of freedom vs. slavery; the minority experience; the tensions between social classes. Students will be evaluated primarily on writing assignments.

A survey of the science of psychology, including an overview of human behavior in various areas such as physiopsychology, development, learning social psychology, personality and abnormal behavior.

A study of human groups, culture, the self, and human interaction. The course focuses on contemporary American society and the influence of culture on our actions and beliefs, with the goal of fostering critical thinking about our social environment.

Graduates of the marketing and communication bachelor's online program will demonstrate the following industry-specific skills, knowledge, and competencies:

  • Identify and explain marketing and communication principles and practices.
  • Apply current methods in marketing and communications, including software applications.
  • Conceptualize, design, and implement marketing and communications campaigns for a variety of audiences.
  • Integrate marketing and communication concepts that prioritize outcomes for organizations.
  • Analyze and evaluate marketing and communication strategies, including ethical and cultural perspectives.

As a student in the bachelor's degree in marketing communication you will earn the Hubspot Inbound Marketing Certification. Additionally, depending on the upper-level electives you choose, you may also earn other valuable digital marketing certifications including:

  • Google Analytics
  • Google Ads
  • Hubspot email, and content

Champlain College Online's marketing and communication faculty, led by Elaine Young, PhD, are expert practitioners in the field. Their industry expertise ensures that our curriculum is aligned with the needs of employers, and reflects the skills today’s marketing and communication professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field, and create a rich community of career-focused learning.

Increasing your career mobility is at the center of everything we do. As an online bachelor's degree student, you get free access to the Fast Start Formula Career Bundle for getting noticed and getting hired, taught by Jen Morris, a leading executive career coach that partners with us to support our students in their job search journeys. 

Tuition & Costs

Online Undergraduate Tuition Fall '23 - Summer '24

$335 per credit
$1,005* per course
$250 per credit for military service members (family members see truED tuition)
$150 One-time graduation fee

*Based on a 3-credit course; cost will vary if course is a different number of credits

What To Expect at Champlain Online

Expect Convenience

Go to school wherever and whenever is best for you, on the device of your choice.

Expect A Career Focus

Relevant and immediately applicable coursework gets you ready for your next career move

Expect Support

Your dedicated academic advisor provides the support you need to meet your academic goals

Expect Superior Faculty

Learn from practitioner faculty working in the field, with real-world experience and knowledge.

Meet the Program Director

Elaine Young, Program Director Marketing & Communication

Elaine Young

Program Director
  • Marketing & Communication (B.S.)
  • Marketing Management (B.S.)


Dr. Elaine Young is a Professor and the Program Director for marketing programs and Curriculum Innovation Faculty Lead at Champlain College Online. 

As program director, Dr. Young teaches courses and manages the faculty, curriculum, and assessment for the marketing programs. She also develops courses and teaches in the MBA program. As Curriculum Innovation Faculty Lead, Dr. Young supports creation of new curriculum offerings that serve both the needs of adults continuing their education and employers who need educational opportunities for their employees. Prior to her role in Champlain College Online, Dr. Young has been part of the Champlain College community since 2000 as a professor and faculty advisor for traditional on-campus students. She is a HubSpot Educator and a Certified Appreciative Advisor.

Dr. Young has a Ph.D. in Organizational Management from Capella University, where her dissertation research examined technology use and adoption of college students. In addition, she holds an M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. Dr. Young has over ten years of experience in the Marketing and Public Affairs profession, specializing in nonprofits. She is the author of “Tuned-in Family: How to Cope, Communicate and Connect in a Digital World” (2014).



Why Champlain

Tom Cianchetta, Bachelor's Degree in Business Management

Superior Faculty

"The classroom environment was great, and the faculty were very helpful in terms of reaching out and being available. All of my professors were willing and ready to call, email or text whenever I needed them."

Tom Cianchetta Bachelor's Degree in Business Management
Digital Sales Manager, Epsilon

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