Marketing

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

Marketing research is critical to marketing. In this course, students explore quantitative and qualitative marketing research methods and analysis with an emphasis on ethically-grounded practices, such as informed consent, privacy, and data security, that result in data-driven marketing recommendations. The impact and role of AI and machine learning in marketing research will also be addressed. By the end of the course, students will have developed skills to design and execute effective and ethical marketing research projects to inform marketing decisions.

Students will learn how to nurture and identify qualified leads and how to turn those leads into returning customers as they examine the role of sales and business development in the organization. Through role-play activities students will experience the sales process, as they practice how to overcome objections. Students will assess their own sales style and will earn industry standard sales certifications.

This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.

This course explores the planning, execution, and evaluation of integrated marketing communication strategies. Students will learn how to create comprehensive campaigns that combine advertising, public relations, sales promotion, and digital media to achieve business objectives. Topics include consumer behavior, message development, media planning, and measuring campaign effectiveness. Students will apply what they have learned to design a strategic IMC campaign including the development of a positioning statement, big idea/theme, message strategy, media plan, and evaluation plan.

The perspectives, beliefs, and preferences of employees in today's workplace are more diverse than perhaps ever before. Today's high-performing managers are those who foster inclusive, positive, and responsive organizational cultures for their people. But with such varied perspectives, what cultural considerations make the most sense for an organization? Management in the 21st Century will teach students how to foster a workplace environment where people can flourish and are motivated to meet objectives and ambitions for the organization.

At the very base, businesses organize resources to earn a return on investments. Students are introduced to this concept from a process-based and integrative perspective; i.e. understanding how assets and people come together to accomplish their goal. They also learn about factors that can impact a business's success including socially responsible factors, globalization, innovative thinking and technology. Students use current articles and discussions to develop informed opinions about the place of their organizations and their leaders in the global economy.

Understanding financial statements and how to interpret them is important to all those working in businesses. In this course students learn the relationship among financial statements; study how to interpret this information and to apply this understanding in real-world contexts; and learn how to use financial information to help make sound management decisions.

Accounting is the language of business. This course introduces the student to accounting from the point of view of the user of financial reports and is appropriate for personal as well as business applications. Students explore the impact of transactions on the financial position and profitability of a business, and analyze financial reports of real-world corporations.

Students identify and analyze the myriad legal issues surrounding the workplace, employment relationships, human resources, and federal and state regulation of employment. Topics include employment discrimination, wrongful discharge, health and retirement benefits, occupational health and safety, competition and trade secret agreements, sexual harassment, and privacy rights.

Principles of Economics introduces the fundamental concepts of economics - the study of how people manage resources, and how they react to scarcity. This course focuses on both microeconomics (the behavior of consumers and companies) and macroeconomics (large-scale economic factors such as employment and interest rates), so that you'll gain a broad understanding of how a modern market economy functions, how decisions in business settings are informed by economics, and how economics applies to your everyday life.

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will also learn to read critically to evaluate an author's message. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use revision strategies to create written communication that meets its intended purpose for its intended audience

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, develop effective search strategies, and incorporate sources in written communication, legally and ethically.

Starting with a frame of human communication as a dynamic system of interactions in which people make choices that impact their relationships, other people, and themselves, students will define theory-informed communication concepts and processes, and critically examine how they apply to everyday life across a variety of contexts. Students will reflect on how the theory, concepts and processes apply to their own lives in becoming competent communicators who are knowledgeable, skilled, and versatile.

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.

This course introduces students to basic statistics for data literacy. With a focus on exploring real-world data, students will interpret numerical information and utilize the tools necessary to complete the entire statistical process: designing a study; gathering, organizing, and analyzing sample data; and making inferences about a population. Students will demonstrate data-driven decision-making and effective communication of numerical data.

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students learn the biology, genetics, chemistry, and physics involved in the forensic investigation of crimes. A wide range of topics are studied including DNA, entomology, fingerprinting, trace evidence, serology (blood, saliva, and semen), blood spatter, and chemical analysis of drugs, alcohol, and other compounds. Students apply their new knowledge of forensic science through the use of case studies and laboratories. This course includes two laboratory hours per week.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

In this course, students will gain an introduction to classical mechanics and learn about motion, force, energy, and momentum. The course covers vectors, scalars, and coordinate systems, as well as kinematics in one and two dimensions, Newton's Laws of Motion, circular motion, and kinetic energy and work. Students also learn about potential energy and energy conservation, collision theory, rotational motion, moment of inertia, torque, rotational dynamics, and angular momentum.

In this course, students will explore broad, foundational knowledge in psychology, including its history, major theorists and a survey of psychology subfields such as developmental, cognitive and social psychology. Students will also describe and assess the role of ethics and social responsibility in the study and application of psychological theory and practices.