Team of two men and two women discussing marketing concept

Digital Marketing and Technology Online Master's Degree Program

Complete In

5 terms*

*2 terms per semester; each term is 8 weeks



$1,785 3-credit course

Active Duty Military

truED Preferred Tuition

Credit Hours Required


Application Deadline

Fall 1: Aug. 22

Classes Start

Fall 1: Sept. 2

Master Digital Marketing and Technology

Digital marketers must continuously adapt to new technologies and methods. This online masters in digital marketing and technology not only addresses digital marketing best practices, but provides students with operational knowledge in managing, assessing and adjusting the many marketing technology platforms (martech stack) needed to be effective in today’s digital-first environment. With an emphasis on cybersecurity in marketing and data privacy, this program acknowledges the vital importance that marketers must put on data security and ethical marketing practices.


This digital marketing and marketing technology master’s is an online program with a comprehensive curriculum integrating strategic digital marketing practices, including SEO, influencer marketing, paid advertising, ecommerce, and connecting digital and physical customer experiences. Students will also learn how to leverage digital tools to increase consumer engagement and gain competitive advantage providing you with the knowledge necessary to lead in the digital marketing world in both business to business (B2B) and business to consumer (B2C).environments.

Take the next step

Academic Excellence and Recognition

New England Commission of Higher Education Logo

Regionally accredited by the New England Commission of Higher Education

US News & World Report Best Online Bachelor's Degree Programs

Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report

Military Friendly Badge

Designated as a Military Friendly School for our commitment to the military community ranks Champlain College Online among best schools with accelerated bachelor's degrees

Named the among the best schools with accelerated bachelor's degrees by

What Can You Do With an MS in Digital Marketing and Technology?

According to the BLS, employment in marketing, promotions, advertising, and sales managers is projected to grow 6% from 2019 to 2029, faster than the average for all occupations. This growth is partly due to the expanding role of digital platforms in marketing strategies, requiring professionals to adapt to new technologies and analytical methods. 


Potential Roles With an MS Digital Marketing and Technology

  • Digital Marketing Manager
  • Data Analyst
  • Cybersecurity Analyst
  • Content Marketing Manager
Confident business woman looking into camera

Program Details

Having a master’s degree sets you apart from the competition and improves your long-term career potential. Learn more about the 100% online MS in Digital Marketing and Technology.

Champlain's online MS in digital marketing and technology courses encompass the top skills needed by today's business professionals.

Professional Courses (30 Credits)

Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.


Take MMKT-530.

Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.


Take MMKT-530

Throughout history, technology provided opportunities for innovation, resulting in changes in business and society at a global scale. These technologies often disrupted business policies and processes, impacting jobs and organizational structures. Students examine how technological innovation is experienced in society and viewed over time and into the future by business people, philosophers, and sociologists. Students explore the question, How do we imagine that business, society and our place within will be affected as technology continues to advance?

In this course, students will integrate digital and social media marketing strategies and tactics as they examine ethical considerations and strategic planning in digital spaces. Students will apply best practices in search engine optimization (SEO), pay-per-click (PPC), search engine marketing (SEM), email, content marketing, influencer marketing, marketing automation and emergent technologies to the development of customer-centric digital campaigns. Through hands-on projects tailored to meet real organizational needs, students will gain valuable experience in executing effective digital and social media marketing campaigns.


Take MMKT-530

In this course, students will practice maximizing an organization's digital visibility across paid, owned, and earned channels in B2C, B2B and C2C business models. Students will gain insights into successful digital visibility efforts, taking into account the impact of emergent technologies affecting all phases of marketing operations, planning, and implementation. A strong emphasis on ethical marketing practices and consumer privacy will equip students with the mindset and tools to analyze and adapt visibility strategies in a rapidly evolving digital landscape.


Take MMKT-545

At a time where data informs decisions, the ability to quickly interpret and act on marketing data is crucial for maintaining competitive advantage. In this course, students will apply marketing intelligence to inform impactful strategic decisions. Emphasizing practical research, measurement planning, multi-channel attribution, data analysis, dynamic dashboard creation for various stakeholders, and the effective use of analytics platforms to optimize marketing tactics, students will learn to swiftly adapt and make informed decisions for multiple business models.


Take MMKT-540 and MMKT-545

In this course students examine cybersecurity and data privacy in B2C and B2B marketing, focusing on ethical, legal, and operational aspects of data management. Through the analysis of digital threats and application of data protection laws and ethical frameworks, students will ensure marketing strategies comply with global privacy laws. By the end of the course, students will be adept at navigating data security in marketing, ensuring practices that champion consumer privacy and data security in a rapidly evolving digital environment.


Take MMKT-530

At a time when consumers interact with brands across multiple platforms and devices, creating a unified customer journey that seamlessly blends digital and physical experiences is an imperative. In this course, students will deepen their examination of omnichannel marketing strategy to create engaging and effective customer experiences. The course emphasizes the importance of employing technology to ensure smooth coordination across touchpoints and leveraging analytics for ongoing optimization in order to meet consumer expectations and drive organizational success.


Take MMKT-545

As the culmination of the graduate marketing experience, this capstone course enables students to apply their advanced marketing knowledge to solve complex challenges, aligning projects with their career goals. Emphasizing strategic planning, problem-solving, and adaptability, students will engage with ethically-grounded marketing practices to meet organizational and audience needs. The course culminates in a concise presentation, where students articulate their strategic marketing projects, showcasing their ability to translate complex issues into actionable insights.


Completion of 24 credits in the program

Graduates of the digital marketing and technology master's degree online program will demonstrate the following industry-specific skills, knowledge, and competencies:

  • Critique and synthesize digital marketing strategies and technologies to foster business innovation and consumer engagement in diverse market environments.
  • Investigate the implications of emerging digital technologies on marketing practices, emphasizing strategic utilization of the martech stack for competitive advantage.
  • Formulate data-driven marketing campaigns that leverage analytics and digital tools, assessing their impact to refine strategies in response to dynamic market conditions.
  • Design digital marketing initiatives that adhere to ethical principles and cybersecurity measures, promoting data privacy and compliance with international standards.
  • Construct integrated omnichannel marketing strategies that ensure cohesive consumer experiences across digital and physical platforms, utilizing technology to streamline customer interactions.
  • Evaluate the significance of diversity, equity, and inclusion within marketing strategies, proposing initiatives that enhance representation and foster an inclusive brand narrative.

Champlain College Online's marketing faculty, led by program director Dr. Elaine Young, are expert practitioners in the field. Their industry expertise ensures that our marketing curriculum is aligned with the needs of employers, and reflects the skills today’s marketing professionals need for success. Classes led by our seasoned experts will give you real-world insight into the marketing world, and create a rich community of career-focused learning.

Tuition & Costs

Graduate Tuition Fall '23 - Summer '25

$595 per credit
$1,785* per course
$450 per credit military service members (family members see truED tuition)
$150 One-time graduation fee

*Based on a 3-credit course; cost will vary if course is a different number of credits

** Starting Summer 2024, not retroactive

See the graduate cost of attendance and fees here



What To Expect at Champlain Online

Expect Convenience

Go to school wherever and whenever is best for you, on the device of your choice.

Expect A Career Focus

Relevant and immediately applicable coursework gets you ready for your next career move

Expect Support

Your dedicated academic advisor provides the support you need to meet your academic goals

Expect Superior Faculty

Learn from practitioner faculty working in the field, with real-world experience and knowledge.

From Our Blog

You may also be interested in

Learn More About the MS Digital Marketing and Technology

Learn more about what you can expect from our online master's degree in digital marketing and technology. 

Sunset over Lake Champlain from Champlain College campus in Burlington, Vermont

Download Program Guide

I acknowledge that, by clicking the "submit" button, I am giving my express written consent to Champlain College and its representatives to contact me about educational opportunities via email, text, or phone, at the phone number above, including my mobile phone, using an automatic dialer, or pre-recorded message. Message and data rates may apply. I understand that my consent is not a requirement for enrollment, and I may withdraw my consent at any time.