Digital Media Online Bachelor’s Degree Program

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

Effective branding can help an organization differentiate itself from competitors, build brand loyalty, and establish a strong reputation. In this course, students will learn how to create, develop, and manage a brand, from initial concept and positioning to execution. An emphasis on ethical practices in branding, along with an exploration of technological innovation on branding and the branding process, will provide students with skills to build and maintain a brand that is innovative and upholds strong ethical standards.

From storyboard to form creation, students walk through the steps to create a basic four to five-page website to specification in this course that introduces HTML5 and CSS. Hands-on assignments reinforce skills development and best practices in design: navigation, column layout, image editing and usage, fonts and tables.

Websites must balance technology with aesthetics. In this course, students study web design patterns and personas, and then create a wireframe storyboard with at least four panels designed for a standard desktop view. Students use Mockups 3.

Websites have three functions - to facilitate, enable and persuade - and are only useful if they can connect people and achieve definite goals. In this course, students learn to understand the concept of usability, and the roles of interaction, users, communication and collaboration as well as how to evaluate usability, and observe and test users.

In this 7-week intensive workshop, students will apply their accumulated knowledge and skills in digital media to a significant project, while also honing their professional portfolios. Working individually or in small groups, students will develop and complete a project that demonstrates their proficiency in digital media concepts and techniques. Students will also participate in portfolio critique sessions, receive guidance from instructors, and listen to guest lectures from industry leaders to ensure their portfolios are polished and market-ready.

In this course, students demonstrate their expertise in digital media by applying their skills in content creation, design, and strategy to develop and execute a digital media project for an industry partner. The course will emphasize the importance of adapting to client needs and evolving project requirements, preparing students for the digital media industry as they create a final product for their portfolio. Throughout the course, students will receive feedback from both their peers and faculty to ensure continuous improvement.

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will also learn to read critically to evaluate an author's message. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use revision strategies to create written communication that meets its intended purpose for its intended audience

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, develop effective search strategies, and incorporate sources in written communication, legally and ethically.

This course draws on fundamental concepts of contemporary communication research to help students identify and develop strategies to become effective and versatile communicators across media and settings. Students will examine and respond to a range of interpersonal situations through the critical evaluation of the three essential components of all communication: its purpose, audience, and context. Students will leave the course with the ability to reflect on and adapt their strategies to successfully and consistently communicate for a range of purposes across diverse settings.

This course draws on fundamental concepts of contemporary group communication research to help students identify and develop strategies to communicate effectively in small groups and teams for the cooperative purpose of advancing common goals. Students will draw on listening and responding strategies learned in COMM-130 Interpersonal Communication and apply them to communicating as a leader or member of a small group. They will also learn how to recognize and manage the types of conflicts that can arise in small groups. Prerequisite: COMM-130 Interpersonal Communication

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

This course explores the complex and evolving relationship between human beings and technology. Through a multi-disciplinary approach that draws on fields such as sociology, psychology, philosophy, and history, students will examine the ways in which technology has shaped human culture, identity, and values, as well as how humans have influenced and continue to influence the development, adoption and use of technology.

Mathematical reasoning, when applied to everyday and professional lives, has two dimensions: logic for deterministic situations and probabilities for non-deterministic situations. This course aims to help students develop these mathematical reasoning skills.

Accurate and appropriate visual data representation is increasingly critical in today's work environments. Students will develop skills in data organization, manipulation and interpretation in a way that supports data-driven decision-making and effective communication of numerical data

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students learn the biology, genetics, chemistry, and physics involved in the forensic investigation of crimes. A wide range of topics are studied including DNA, entomology, fingerprinting, trace evidence, serology (blood, saliva, and semen), blood spatter, and chemical analysis of drugs, alcohol, and other compounds. Students apply their new knowledge of forensic science through the use of case studies and laboratories. This course includes two laboratory hours per week.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

This course will introduce students to major streams of social justice thought, including historical social justice movements, theoretical problems having to do with social equality, personal freedom, marginalization, and stigmatization, and the ways in which civic and professional communities respond to these issues.

With pressure and release, a window opens and closes, recording light on a sensor. The simple action captures the instinct, judgement, and skill of the person behind the lens. This class will begin a study of the art and craft of photography. Students will develop their vision and their understanding of how to achieve it. Solid skills will be learned and many doors will be opened.

A survey of the continuing change experienced in art since the 15th century. Students will examine how an image is achieved as well as the significance of the subject represented. Individual inquiry concerning the nature of art is encouraged.

Students learn to appreciate films through the critical analysis of various elements of mise-en-scene, cinematography, editing and sound. The course introduces the conventions of classical Hollywood cinema, considers the work of one major director (auteur), and surveys selected international and independent films. Students view and discuss films each week.

Students in the course will explore the cultural history of the music genre broadly referred to as rock. Students will explore the social, economic and political contexts that are influenced by and that influenced each style in the United States. By listening, watching, reflecting upon, discussing and writing, students will explore how music takes on meaning, personally, and culturally. Topics and themes include the relationships between and among gospel, country, funk, folk, disco, rap and hip hop; the role of business and technology in those relationships, and political or transgressive elements of rock music.

Students will apply communication theory and research to address the particular challenges to communicating effectively in organizations. Students will learn how to identify organizational communication problems, analyze those problems, and generate effective solutions. Students will examine the relationship between organizational structure and specific communicative practices, and how communication practices by organizational members establish, maintain, or change organizational culture. They will also learn how to anticipate communication deficiencies in organizations, and use communication as a means to facilitate organizational development and innovation.

Specific application of common tools for writing in the working world. Students will be instructed in rhetorical strategies of professional writing including style, report formats, editing, document design, and integration of visual aids. Students will complete a semester-long writing project; oral and written reports associated with the process of problem-solving within the project will be included.

Students will learn how to create conditions for successful conflict engagement, a necessary skill for any professional. The course focuses on the foundational capacities to remain calm and connected with oneself and others. In this state students can access helpful ideas and responses and be their best selves regardless of environment. Improving facility for conflict creates stronger relationships and reduces fear. By the end of the course, students will understand that disagreement and difference can become a source of personal and interpersonal growth.

Ethics refers to accepted standards of right and wrong that prescribe what humans ought to do in various contexts, typically in relation to rights, obligations/duties, benefits to society, fairness, consequences, and virtues. In this course, students will explore both theoretical and practical dimensions of ethics in order to 1) define ethics and identify ethical positions and principles, 2) critically reflect on how ethics impacts individual and collective responsibility, decision-making, and action, and 3) apply ethics to the personal, civic, and professional contexts.

This course introduces students to the fundamental elements of technical writing (clear, concise, and targeted)that are common among seven forms of technical communication: email correspondence, editing,employment communication, proposals, long, formal reports,oral communication, and inventions. Through peer reviews and writing workshops, students develop the ability to write and edit text that precisely targets its audience. This course emphasizes deepening and broadening students' writing, speaking, and thinking abilities in a non-lecture-based, hands-on, discussion-centered classroom.

Provides a comprehensive analysis of the fundamentals of substantive criminal law. Students will learn the essential elements of crimes and the rationale underlying criminal law. The nature of jurisdiction, the criminal act, the criminal state of mind and matters affecting responsibility for criminal conduct are included.

This course focuses on the rules and procedures governing how the American criminal justice system must process individuals suspected, accused, and convicted of law violations.

This course provides students with a broad overview of the history, theory, and fundamentals of criminal investigation. Students are introduced to the basic responsibilities of investigators and protocols for report writing, evidence collection, and preparation of cases for trial. They also learn specific investigative techniques for different types of crimes, such as crimes involving violence and property, terrorism, and hate crimes, and, where appropriate, compare investigative protocols from other legal cultures.

Principles of Economics introduces the fundamental concepts of economics - the study of how people manage resources, and how they react to scarcity. This course focuses on both microeconomics (the behavior of consumers and companies) and macroeconomics (large-scale economic factors such as employment and interest rates), so that you'll gain a broad understanding of how a modern market economy functions, how decisions in business settings are informed by economics, and how economics applies to your everyday life.

Students will study important themes in the social history of the United States since the Civil War. This course allows students to expand their critical thinking skills through an examination of primary and secondary sources. Themes might include: the evolving status of women; the immigrant experience; the concept of the American dream; the paradox of freedom vs. slavery; the minority experience; the tensions between social classes. Students will be evaluated primarily on writing assignments.

In this course, students will explore broad, foundational knowledge in psychology, including its history, major theorists and a survey of psychology subfields such as developmental, cognitive and social psychology. Students will also describe and assess the role of ethics and social responsibility in the study and application of psychological theory and practices.

In this class, students will explore how social relationships, groups, societies and culture develop and change over time. From a sociological theory foundation and employing the sociological imagination, students will examine the impact of social structures, institutions, and systems on individual lives. Students will apply sociological research methods to investigate sociological phenomena in their own lives.