Esports Management Online Bachelor’s Degree Program

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

This course focuses on the field of public information and public relations, with an emphasis on applying the appropriate theories and techniques to solve organizational and institutional communications problems.Students will learn how the field of public relations fits into the overall marketing and communication strategy for an organization.

This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.

Effective branding can help an organization differentiate itself from competitors, build brand loyalty, and establish a strong reputation. In this course, students will learn how to create, develop, and manage a brand, from initial concept and positioning to execution. An emphasis on ethical practices in branding, along with an exploration of technological innovation on branding and the branding process, will provide students with skills to build and maintain a brand that is innovative and upholds strong ethical standards.

This course explores the role of data in creating effective digital marketing strategies. Students will analyze digital marketing data and use various analytical tools to evaluate marketing campaigns, measure performance, and optimize marketing strategies. Course topics will address web analytics, social media analytics, search engine optimization, and data visualization. Students will gain practical experience working with real-world data sets and learn to make data-driven decisions to drive success in digital marketing. Additionally, students will receive industry standard Google Analytics certification.

In this course, students explore how social media platforms and online communities impact modern society as they gain an in-depth understanding of the principles of community management. Through course materials and embedded industry-standard certification, students will examine and practice strategies for fostering online communities and engaging with audiences across various digital channels. Key topics such as social media metrics, crisis management, and content creation, with an emphasis on developing effective community management skills are emphasized.

This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, storyboard, scriptwriting and digital editing techniques

This course introduces students to the fundamental language of visual form and basic skills including the industry-standard software applications used to create, acquire, and manipulate digital images. Students will learn about two-dimensional composition and design, color theory and terminology, and will apply these principles to a variety of basic design projects. Color, form and content will be explored in terms of cultural, psychological, physiological, and historical aspects.

In this course, students will explore real time digital media production as they create and produce live video, audio and interactive digital experiences for diverse audiences. Emphasis will be placed on understanding the unique challenges and opportunities presented by real time media, as well as the importance of audience engagement and interaction. Students will complete projects showcasing their ability to produce and distribute engaging real time digital media content as they continue to develop their portfolio.

The perspectives, beliefs, and preferences of employees in today's workplace are more diverse than perhaps ever before. Today's high-performing managers are those who foster inclusive, positive, and responsive organizational cultures for their people. But with such varied perspectives, what cultural considerations make the most sense for an organization? Management in the 21st Century will teach students how to foster a workplace environment where people can flourish and are motivated to meet objectives and ambitions for the organization.

Students will learn about the application of positive individual and group strengths and capacities that can be recognized, evaluated, and expanded to advance organizational well-being. This course encourages students to apply positive organizational behavior processes to everyday challenges organizations face to drive positive workplace behaviors and outcomes. This course also helps students to practice and gain skills, knowledge, and competencies to become positive and impactful leaders and change-makers from whatever position they hold.

Project Management is the formal application of knowledge, skills, tools, and techniques to project-based activities to meet organizational requirements. Project management is accomplished through the use of processes such as Initiating, Planning, Executing, Monitoring and Controlling, and Closing. Project managers can divide projects into these phases to provide better management control with appropriate links to the ongoing operations of the organization. Collectively, these phases, known as the project life cycle, form the foundation for the practice of project management and are guided by the Body of Knowledge from the Project Management Institute (PMI).

Students will learn effective workplace negotiation skills and strategies that they can apply in a wide variety of business contexts including operations, business development, sales, and client relations. Students will explore the negotiation process, including identifying the objectives, challenges and motivations of each party, the various transactional structures that can achieve each party's objectives and the ethical, professional, political, and social issues that can arise in a business negotiation.

This course is the culmination of a student's academic progression, integrating and applying their extensive knowledge in esports management. This project-focused course offers an in-depth opportunity to collaborate directly with campus esports teams, both club and varsity, to develop and implement significant initiatives addressing current industry challenges or opportunities. Through hands-on experience, students will foster critical thinking, innovation, and readiness for a fruitful career in the esports arena, transitioning seamlessly from scholars to industry pioneers.

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will also learn to read critically to evaluate an author's message. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use revision strategies to create written communication that meets its intended purpose for its intended audience

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, develop effective search strategies, and incorporate sources in written communication, legally and ethically.

Starting with a frame of human communication as a dynamic system of interactions in which people make choices that impact their relationships, other people, and themselves, students will define theory-informed communication concepts and processes, and critically examine how they apply to everyday life across a variety of contexts. Students will reflect on how the theory, concepts and processes apply to their own lives in becoming competent communicators who are knowledgeable, skilled, and versatile.

This course draws on fundamental concepts of contemporary group communication research to help students identify and develop strategies to communicate effectively in small groups and teams for the cooperative purpose of advancing common goals. Students will draw on listening and responding strategies learned in COMM-130 Interpersonal Communication and apply them to communicating as a leader or member of a small group. They will also learn how to recognize and manage the types of conflicts that can arise in small groups. Prerequisite: COMM-130 Interpersonal Communication

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

Mathematical reasoning, when applied to everyday and professional lives, has two dimensions: logic for deterministic situations and probabilities for non-deterministic situations. This course aims to help students develop these mathematical reasoning skills.

This course introduces students to basic statistics for data literacy. With a focus on exploring real-world data, students will interpret numerical information and utilize the tools necessary to complete the entire statistical process: designing a study; gathering, organizing, and analyzing sample data; and making inferences about a population. Students will demonstrate data-driven decision-making and effective communication of numerical data.

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students learn the biology, genetics, chemistry, and physics involved in the forensic investigation of crimes. A wide range of topics are studied including DNA, entomology, fingerprinting, trace evidence, serology (blood, saliva, and semen), blood spatter, and chemical analysis of drugs, alcohol, and other compounds. Students apply their new knowledge of forensic science through the use of case studies and laboratories. This course includes two laboratory hours per week.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

This course will introduce students to major streams of social justice thought, including historical social justice movements, theoretical problems having to do with social equality, personal freedom, marginalization, and stigmatization, and the ways in which civic and professional communities respond to these issues.

Students will learn how to create conditions for successful conflict engagement, a necessary skill for any professional. The course focuses on the foundational capacities to remain calm and connected with oneself and others. In this state students can access helpful ideas and responses and be their best selves regardless of environment. Improving facility for conflict creates stronger relationships and reduces fear. By the end of the course, students will understand that disagreement and difference can become a source of personal and interpersonal growth.

Students will apply communication theory and research to address the particular challenges to communicating effectively in organizations. Students will learn how to identify organizational communication problems, analyze those problems, and generate effective solutions. Students will examine the relationship between organizational structure and specific communicative practices, and how communication practices by organizational members establish, maintain, or change organizational culture. They will also learn how to anticipate communication deficiencies in organizations, and use communication as a means to facilitate organizational development and innovation.