Esports team with coach at competition

Esports Management Online Bachelor’s Degree Program

Can Be Completed In

15 terms*

*2 terms per semester; each term is 7 weeks

Tuition

$335/credit

$1,005 3-credit course

Active Duty Military

truED Preferred Tuition

Credit Hours Required

Application Deadline

Fall A: Aug. 15

Upcoming Start Dates

Fall A: Aug. 26

Explore Esports Management

The global esports industry is thriving, and the demand for skilled professionals who know how to navigate the business and operations side of competitive esports continues to grow. Current esports organizations and businesses that are looking to enter the industry seek individuals with an in-depth understanding of the unique challenges and opportunities presented by the esports industry. This program's specialized education will give graduates a competitive advantage in the job market. Graduates of the online Esports Management program will be equipped to analyze trends, understand player and audience needs, and create ethically-grounded strategies for successful esports teams, events, and organizations in the thriving esports market.

 

Build Your Career Future 

In an industry as dynamic and fast-growing as esports, effective management is crucial for sustainability and success. Esports management professionals provide the framework for teams and events to thrive, from securing sponsorships to optimizing player performance. As the industry matures, the demand for specialized skills in esports management is expected to rise, marking it as an essential aspect of the esports ecosystem. Prepare for a career in esports with our online degree in esports management and level up your knowledge and skills in this highly specialized bachelor’s degree program.

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Academic Excellence and Recognition

New England Commission of Higher Education Logo

Regionally accredited by the New England Commission of Higher Education

US News & World Report Best Online Bachelor's Degree Programs

Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report

Military Friendly Badge

Designated as a Military Friendly School for our commitment to the military community

Intelligent.com ranks Champlain College Online among best schools with accelerated bachelor's degrees

Named the among the best schools with accelerated bachelor's degrees by Intelligent.com

What Can You Do With a Degree in Esports Management

The esports industry has grown exponentially over the past decade, with an ever-increasing global audience and burgeoning revenue streams. Sports Business Journal estimates that esports market revenues will increase from 1.3 billion in 2022 to 1.8 billion in 2025. Major esports tournaments now fill arenas and stadiums, attracting millions of online viewers. Newzoo projects that Games Live Streaming Audiences will grow from 900 million in 2022 to 1.4 billion by 2025. 

From 2020 to 2022, job postings requiring skills in Esports and related fields grew from 1,997 to 4,275, a substantial increase over two years.

Top Jobs

  • Esports Manager
  • Esports Operations Specialist
  • League Operations Manager
  • Brand Manager for Gaming Partnerships
  • Sponsorship Coordinator
Esports arena with manager at head table

Program Details

Champlain College Online combines the best practices of online education with the college's long standing expertise in game development. Champlain College's existing esports program provides a living laboratory where students can engage in practical, hands-on experiences, even from a distance. CCO students also have the opportunity to play on Champlain’s award winning esports teams.

Champlain's online esports management courses encompass the top skills needed by esports professionals. Graduates of the program are required to complete the following courses.

Esports Core (15 Credits)

Marketing Requirements (21 credits)

Digital Media Requirements (9 credits)

Business and Project Management Requirements (15 credits)

Capstone (3 credits)

General Education Courses (42 Credits)

General Electives (15 Credits) 

Esports Core Courses

This course offers an overview of esports' history, evolution, and current trends, emphasizing its ties to traditional sports and the wider entertainment industry. Students will delve into aspects of esports management such as team coordination, event planning, marketing, branding, and media relations. By the course's conclusion, students will possess a thorough grasp of the esports ecosystem, equipped to apply management principles in areas like team leadership and business growth.

Legal and ethical adherence is vital in esports. In this course, students delve into the legal frameworks such as contracts and intellectual property, coupled with ethical issues like fair play and player welfare in esports. With an emphasis on best practices, students will learn to integrate integrity and compliance into esports management. The course also highlights the evolving legal landscape in esports. By the end of the course, students will be equipped to ensure both legal and ethical adherence in esports ventures.

Prerequisites

Take ESPT-110.

In the rapidly evolving world of esports, the ability to build and manage a successful team is a skill that combines knowledge of gaming culture, business acumen, and leadership. This advanced course, designed for students with a foundational understanding of the esports industry, delves deep into the nuances of creating and sustaining a competitive esports team.

Prerequisites

Take ESPT-110.

This course delves into the intricacies of conceptualizing, planning, and executing successful esports events. Students will explore event logistics, audience engagement strategies, and innovative technologies shaping the viewer experience. Through hands-on projects with the Champlain College Esports program and case studies, participants will learn how to create immersive, memorable events that captivate esports enthusiasts, while also understanding the challenges and solutions inherent to the digital event landscape. This course is ideal for those aiming to lead the next generation of esports events.

Prerequisites

Take ESPT-110.

This course dives deep into the world of brand collaborations within the esports realm. Students will discover the intricacies of forging win-win partnerships, navigating contractual elements, and crafting compelling campaigns that resonate with the esports audience. By analyzing successful case studies and hands-on projects, participants will acquire the skills to effectively broker, design, and optimize sponsorship deals, ensuring mutual growth and brand enhancement. This course is a gateway to mastering the commercial side of the booming esports industry.

Prerequisites

Take ESPT-310 and ESPT-410.

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. In this course, students will learn marketing terminology and principles including the marketing mix, marketing segmentation and how external forces impact marketing strategy as well as how marketing fits into the organization.The impact of ethical issues, diversity, globalization and social responsibility on marketing decisions will also be examined.

This course explores the psychological and behavioral factors that influence consumer decision-making. Through a combination of theoretical and applied approaches, students will examine how individuals acquire, process, and use information to make purchasing decisions. Topics include the impact of social and cultural factors on consumer behavior, the role of emotions in decision-making, and the effects of marketing and advertising on consumer choices. Students will apply their knowledge of consumer behavior to the development of buyer personas for an organization.

Prerequisites

Complete MKTG-200

This course focuses on the field of public information and public relations, with an emphasis on applying the appropriate theories and techniques to solve organizational and institutional communications problems.Students will learn how the field of public relations fits into the overall marketing and communication strategy for an organization.

Prerequisites

Complete MKTG-200

This course will provide an overview of digital marketing strategies and techniques for organizations operating in a digital environment. Students will learn about consumer behavior in digital spaces as well as tactics including search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media and content marketing and analytics. Students will apply what they learn to the development of a digital audit and recommendations project for an organization. Additionally, students will earn several industry certifications as part of their coursework.

Prerequisites

MKTG-200

Effective branding can help an organization differentiate itself from competitors, build brand loyalty, and establish a strong reputation. In this course, students will learn how to create, develop, and manage a brand, from initial concept and positioning to execution. An emphasis on ethical practices in branding, along with an exploration of technological innovation on branding and the branding process, will provide students with skills to build and maintain a brand that is innovative and upholds strong ethical standards.

Prerequisites

Complete MKTG-210

This course explores the role of data in creating effective digital marketing strategies. Students will analyze digital marketing data and use various analytical tools to evaluate marketing campaigns, measure performance, and optimize marketing strategies. Course topics will address web analytics, social media analytics, search engine optimization, and data visualization. Students will gain practical experience working with real-world data sets and learn to make data-driven decisions to drive success in digital marketing. Additionally, students will receive industry standard Google Analytics certification.

Prerequisites

Complete MKTG 250 and MATH 170

In this course, students explore how social media platforms and online communities impact modern society as they gain an in-depth understanding of the principles of community management. Through course materials and embedded industry-standard certification, students will examine and practice strategies for fostering online communities and engaging with audiences across various digital channels. Key topics such as social media metrics, crisis management, and content creation, with an emphasis on developing effective community management skills are emphasized.

Prerequisites

Complete MKTG-250.

This class is designed to provide students who have little or no digital video production knowledge with an introduction to methods and strategies for production of digital video stories. Using the art of telling a story, the class will create educational, informational or personal experience video productions utilizing audio, video, storyboard, scriptwriting and digital editing techniques

This course introduces students to the fundamental language of visual form and basic skills including the industry-standard software applications used to create, acquire, and manipulate digital images. Students will learn about two-dimensional composition and design, color theory and terminology, and will apply these principles to a variety of basic design projects. Color, form and content will be explored in terms of cultural, psychological, physiological, and historical aspects.

In this course, students will explore real time digital media production as they create and produce live video, audio and interactive digital experiences for diverse audiences. Emphasis will be placed on understanding the unique challenges and opportunities presented by real time media, as well as the importance of audience engagement and interaction. Students will complete projects showcasing their ability to produce and distribute engaging real time digital media content as they continue to develop their portfolio.

Prerequisites

MKCM 101: Introduction to Video Storytelling and MKCM 102: Foundations of Visual and Digital Design

Take the following courses, plus an accounting (ACCT) elective.

The perspectives, beliefs, and preferences of employees in today's workplace are more diverse than perhaps ever before. Today's high-performing managers are those who foster inclusive, positive, and responsive organizational cultures for their people. But with such varied perspectives, what cultural considerations make the most sense for an organization? Management in the 21st Century will teach students how to foster a workplace environment where people can flourish and are motivated to meet objectives and ambitions for the organization.

Students will learn about the application of positive individual and group strengths and capacities that can be recognized, evaluated, and expanded to advance organizational well-being. This course encourages students to apply positive organizational behavior processes to everyday challenges organizations face to drive positive workplace behaviors and outcomes. This course also helps students to practice and gain skills, knowledge, and competencies to become positive and impactful leaders and change-makers from whatever position they hold.

Project Management is the formal application of knowledge, skills, tools, and techniques to project-based activities to meet organizational requirements. Project management is accomplished through the use of processes such as Initiating, Planning, Executing, Monitoring and Controlling, and Closing. Project managers can divide projects into these phases to provide better management control with appropriate links to the ongoing operations of the organization. Collectively, these phases, known as the project life cycle, form the foundation for the practice of project management and are guided by the Body of Knowledge from the Project Management Institute (PMI).

Students will learn effective workplace negotiation skills and strategies that they can apply in a wide variety of business contexts including operations, business development, sales, and client relations. Students will explore the negotiation process, including identifying the objectives, challenges and motivations of each party, the various transactional structures that can achieve each party's objectives and the ethical, professional, political, and social issues that can arise in a business negotiation.

This course is the culmination of a student's academic progression, integrating and applying their extensive knowledge in esports management. This project-focused course offers an in-depth opportunity to collaborate directly with campus esports teams, both club and varsity, to develop and implement significant initiatives addressing current industry challenges or opportunities. Through hands-on experience, students will foster critical thinking, innovation, and readiness for a fruitful career in the esports arena, transitioning seamlessly from scholars to industry pioneers.

Prerequisites

Successful completion of all program requirements, or permission of program director

Complete the following two courses

This course introduces students to the foundational concepts needed to communicate effectively in writing for academic study and professional development. Students will also learn to read critically to evaluate an author's message. Students will be introduced to rhetorical modes and their role in the development of written communication. Students will also learn how to use revision strategies to create written communication that meets its intended purpose for its intended audience

This course builds on students' proficiency in the writing process and rhetorical modes to introduce the use of sources in written communication. Students will practice information literacy as they learn to determine information needs from sources, develop effective search strategies, and incorporate sources in written communication, legally and ethically.

Prerequisites

Complete ENGL-100

Complete the following course

This course draws on fundamental concepts of contemporary communication research to help students identify and develop strategies to become effective and versatile communicators across media and settings. Students will examine and respond to a range of interpersonal situations through the critical evaluation of the three essential components of all communication: its purpose, audience, and context. Students will leave the course with the ability to reflect on and adapt their strategies to successfully and consistently communicate for a range of purposes across diverse settings.

Complete the following course

This course draws on fundamental concepts of contemporary group communication research to help students identify and develop strategies to communicate effectively in small groups and teams for the cooperative purpose of advancing common goals. Students will draw on listening and responding strategies learned in COMM-130 Interpersonal Communication and apply them to communicating as a leader or member of a small group. They will also learn how to recognize and manage the types of conflicts that can arise in small groups. Prerequisite: COMM-130 Interpersonal Communication

Prerequisites

Complete COMM-130

Complete the following course

Students will learn and apply critical inquiry skills to analyze persuasive communication created by others and to develop persuasive communication/arguments of their own to solve problems in professional, civic, social, and personal contexts. Specifically, students will learn to recognize fallacies in logic; apply inductive and deductive reasoning strategies to the interpretation and development of persuasive communication; evaluate the validity of sources; and develop logically sound persuasive communication. Students will explore the roles of self-awareness, empathy, and ethics in the context of critical inquiry and the development of arguments.

Prerequisites

Complete ENGL-110.

Required to complete the following course

This course is an historical overview, and examination of the evolution of digital, film, and print media, and their functions. Students will identify and analyze contemporary problems of the media such as the legal, social, economic and psychological implications of their relationships with society. They also will examine the ways in which marketing and PR professionals utilize the mass media channels to reach their intended target audiences.

Complete the following two courses

Mathematical reasoning, when applied to everyday and professional lives, has two dimensions: logic for deterministic situations and probabilities for non-deterministic situations. This course aims to help students develop these mathematical reasoning skills.

Accurate and appropriate visual data representation is increasingly critical in today's work environments. Students will develop skills in data organization, manipulation and interpretation in a way that supports data-driven decision-making and effective communication of numerical data

Complete one of the following courses, unless your program requires a specific course: 

Introduces students to the biochemistry and physiology of nutrition and exercise. Emphasis will be placed on human body systems such as musculoskeletal, digestive, respiratory and circulatory, and their relationship to nutrition and fitness. Students will also study the biochemistry of energy conversion as it relates to exercise physiology. Laboratory sessions are designed to reinforce, by a hands-on approach, the principles discussed in lecture. Course includes two laboratory hours per week.

Students learn the biology, genetics, chemistry, and physics involved in the forensic investigation of crimes. A wide range of topics are studied including DNA, entomology, fingerprinting, trace evidence, serology (blood, saliva, and semen), blood spatter, and chemical analysis of drugs, alcohol, and other compounds. Students apply their new knowledge of forensic science through the use of case studies and laboratories. This course includes two laboratory hours per week.

Students will develop the ability to apply scientific methods to understand the natural world, to identify scientific aspects of daily life, and to evaluate the quality of scientific information based on its source and the methods used for its generation.

Complete the following course

This course will introduce students to major streams of social justice thought, including historical social justice movements, theoretical problems having to do with social equality, personal freedom, marginalization, and stigmatization, and the ways in which civic and professional communities respond to these issues.

The Esports program requires you to complete the following two courses

Students will learn how to create conditions for successful conflict engagement, a necessary skill for any professional. The course focuses on the foundational capacities to remain calm and connected with oneself and others. In this state students can access helpful ideas and responses and be their best selves regardless of environment. Improving facility for conflict creates stronger relationships and reduces fear. By the end of the course, students will understand that disagreement and difference can become a source of personal and interpersonal growth.

Students will apply communication theory and research to address the particular challenges to communicating effectively in organizations. Students will learn how to identify organizational communication problems, analyze those problems, and generate effective solutions. Students will examine the relationship between organizational structure and specific communicative practices, and how communication practices by organizational members establish, maintain, or change organizational culture. They will also learn how to anticipate communication deficiencies in organizations, and use communication as a means to facilitate organizational development and innovation.

Prerequisites

Complete COMM-130

Graduates of the Esports bachelor's online program will demonstrate the following industry-specific skills, knowledge, and competencies:

  • Analyze the esports industry landscape, consumer behavior, and trends to make informed decisions for esports ventures (Evaluation). 
  • Develop and execute effective esports marketing and community engagement strategies that build a loyal fanbase and drive business growth (Synthesis). 
  • Utilize data analytics to guide esports management strategies, evaluate performance, and measure success (Analysis). 
  • Apply principles of ethics and legal compliance in decision-making and operations to promote fairness, integrity, and respect in the esports industry (Ethics). 
  • Organize and manage esports events, considering logistics, player welfare, brand partnerships, and audience engagement (Application). 
  • Differentiate between emerging technologies in esports and evaluate their relevance for different managerial scenarios (Analysis).

Champlain College Online's Esports Management faculty, led by Elaine Young, PhD, are expert practitioners in the field. Their industry expertise ensures that our curriculum is aligned with the needs of employers, and reflects the skills today’s gaming and Esports professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field, and create a rich community of career-focused learning.

The online degree in Esports Management is designed to work closely with the Champlain College Esports program, providing students opportunities for experiential learning and hands-on experience tied to their course projects and assignments. Students can participate in internships, manage live events, and contribute to broadcasting, among other roles. They can also undertake research projects and create engaging online content. The program offers chances for students to build relationships with sponsors and participate in online community management, thereby applying what they've learned in a real-world setting and allowing them to build experience as they complete their education.

Tuition & Costs

Online Undergraduate Tuition Fall '23 - Summer '25

$335 per credit
$1,005* per course
$290** per credit for Champlain alumni or associate degree graduates from any college or university
$250 per credit for military service members (family members see truED tuition)
$150 One-time graduation fee

*Based on a 3-credit course; cost will vary if course is a different number of credits

** Starts Summer 2024, not retroactive 

See the undergraduate cost of attendance and fees here

What To Expect at Champlain Online

Expect Convenience

Go to school wherever and whenever is best for you, on the device of your choice.

Expect A Career Focus

Relevant and immediately applicable coursework gets you ready for your next career move

Expect Support

Your dedicated academic advisor provides the support you need to meet your academic goals

Expect Superior Faculty

Learn from practitioner faculty working in the field, with real-world experience and knowledge.

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Sunset over Lake Champlain from Champlain College campus in Burlington, Vermont

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