Complete MBA-516 or take concurrently.
Explore MBA with Marketing Specialization
As the pace and complexity of modern business environments grow, employers recognize the need for a new type of business professional: one who is more agile, reflective, can leverage one's own strengths and those of the team, and uses systems thinking to inform organizational decisions. Take the next step in your career and learn how to strategically affect change and drive organizational results with Champlain's online MBA in marketing.
This marketing MBA program will deepen your understanding of sophisticated management topics and help you better connect with customers and gain marketing insights. Apply foundational marketing principles to meet business objectives and drive organizational success in this online MBA in marketing.
Build Your Career Future
As the business world becomes increasingly complex, today's business professionals must have a diverse skill set—market research, consumer behavior, digital marketing, public relations just to name a few. These new business professionals must be agile and approach challenges with a systems-thinking mindset and, increasingly, brand management expertise.
An MBA in marketing is a great way to highlight these in-demand skills, as well as gain knowledge that can be applied to your workplace from day one.
Take the next step
Academic Excellence and Recognition
Regionally accredited by the New England Commission of Higher Education
Designated as a Military Friendly School for our commitment to the military community
Ranked among the best by Tech Guide for game design and computer science
Named the among the best schools with accelerated bachelor's degrees by Intelligent.com
What Can You Do With an MBA?
Master's degrees from accredited online MBA programs are in high demand in the business world, and employment in master’s-level occupations is projected to grow by 15% from 2019 to 2029. A master's degree also pays off: the median salary for professionals with a master's degree is $78,210.*
Additionally, management occupations are expected to grow 5% from 2019 to 2029, resulting in more than 500,000 new jobs. Professionals working in management positions earn a median annual salary of $109,760, which is the highest wage for all major occupational groups.
* *Sources: Bureau of Labor Statistics (BLS), 2020; job titles: Monster, 2020
Top Jobs for MBA Graduates
- Chief Executive Officer
- Management Consultant
- Senior Product Manager
- Marketing Director
- IT Director
- Chief Financial Officer
- Business Development Manager
- Senior Financial Analyst
Program Details
Learn more about Champlain's 100% online MBA program with a specialization in marketing, designed for working professionals.
MBA Course Descriptions
Champlain's online MBA courses encompass the top skills needed by today's business professionals.
Professional Courses (24 Credits)
Specialization Courses (9 Credits)
MBA Core Courses
Throughout history, technology provided opportunities for innovation, resulting in changes in business and society at a global scale. These technologies often disrupted business policies and processes, impacting jobs and organizational structures. Students examine how technological innovation is experienced in society and viewed over time and into the future by business people, philosophers, and sociologists. Students explore the question, How do we imagine that business, society and our place within will be affected as technology continues to advance?
Decision-making in any organization cannot be separated from financial considerations, and those involved with strategic planning and operations need to understand the impact their work has on the organization's financial performance. Managers must understand the organization's financial models in order to make a meaningful contribution to the overall success of the organization. Students will focus on using financial information rather than creating it and will use case studies and simulations to experience low-risk financial decision-making.
Prerequisites
Students apply design thinking, lean principles, and value stream mapping to innovate, make informed decisions, and drive continuous improvement, ensuring a firm's operations contribute to its competitive position. The course covers process analyses, cross-functional integrations, and ERP system implementations.
Students learn organization analysis from a holistic perspective. Financial reports and financial ratios are the basis for traditional organizational analysis and builds from that foundation into the analysis of customer, supplier and employee metrics. Focus is on the Balanced Scorecard and other holistic approaches.
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
Students use a framework to explore the dynamics of human interaction within and between organizations. Throughout the course, they will use a perspective that a key function of management is to negotiate for resources and use that perspective to develop collaborative relationships with employees, vendors, suppliers, and interested communities.
Students explore the development and execution of an innovative and imaginative business strategy for the future. They consider answers to questions such as, How do you identify an opportunity for a new business that meets an otherwise unmet need? What happens when an organization fails to change when faced with a challenge to their traditional model? How can you mitigate risk? What are the processes that organizations use to keep themselves focused on changing stakeholder requirements and needs?
This course is built around a project that is designed to apply, in a comprehensive manner, the core areas of knowledge around which the MBA has been built. The project may be performed for a current employer, a sponsoring workplace or as an internship as either a service-learning project for a qualifying nonprofit organization or another organization of the student's choosing.
Prerequisites
The MBA 590 Capstone course must be taken only after all other courses in the program have been completed.
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.
Prerequisites
Take MMKT-530.
Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.
Prerequisites
Take MMKT-530
MBA Core Learning Outcomes
- Strategic Decision-Making and Innovation: Develop and implement innovative strategies, leveraging technology and creative thinking to drive organizational growth and adaptability in rapidly changing business environments.
- Financial Acumen and Analysis: Use financial analyses to drive decision-making, assess the financial implications of business strategies and actions, and manage resources for organizational sustainability.
- Leadership and Ethics: Lead with integrity, embrace ethical considerations in decision-making, and manage diverse teams with a focus on justice, equity, diversity, and inclusion.
- Integrated Business Perspective: Integrate business knowledge across functional areas, including marketing, finance, operations, and human resources, to make informed decisions that enhance overall organizational performance.
- Communication and Negotiation: Use proven communication and negotiation skills to effectively manage relationships with stakeholders, resolve conflicts, and articulate persuasive strategic visions.
Marketing Certificate Learning Outcomes
Graduates of the marketing online graduate certificate program will demonstrate the following industry-specific skills, knowledge, and competencies:
- Develop values-driven and ethically-grounded marketing strategies and tactics that are customer-centric and support organizational effectiveness.
- Explain the power marketing strategies, technologies, tactics, and practices have to influence the actions, beliefs, and culture of individuals, communities, and society.
- Justify and defend marketing decisions based on appropriate data, effective research, and continual analysis.
- Prepare appropriate marketing tactics that will attract, engage, and retain the appropriate audiences.
Champlain College Online's business faculty, led by Program Director Dr. Linda Miller, are expert practitioners in the field. Their industry expertise ensures that our MBA curriculum is aligned with the needs of employers, and reflects the skills today’s business professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field and create a rich community of career-focused learning.
Alumni of the Champlain College Online MBA program work in corporations, small businesses, government organizations, and non-profits nationwide, including:
- Alliance Bank
- Ben & Jerry's
- Burton Snowboards
- Cabot Creamery
- City of Burlington
- Collins Aerospace
- Dealer.com/Cox Automotive
- Deloitte
- Fidelity Investments
- GE Healthcare
- Internal Revenue Service
- JP Morgan Chase
- Keurig Dr. Pepper
- MetLife
- Mylan Technologies
- National Life Group
- Northrop Grumman
- People's United Bank
- Social Security Administration (SSA)
- University of Vermont Health Network
- UTC Aerospace Systems
Titles our alumni hold include:
- Accountant
- Auditor
- Business Administrator
- Business Analyst
- Chief Engineer
- Chief of Staff
- Chief Operating Officer
- Claims Specialist
- Consultant
- Contract Specialist
- Financial Analyst
- Financial Manager
- Global Inventory Planner
- HR Specialist
- IT Auditor
- Management Analyst
- Program Analyst
- Program Officer
- Quality Assurance Analyst
- Sr. Software Engineering Manager
- Underwriting Analyst
Tuition & Costs
Graduate Tuition Fall '23 - Summer '25
*Based on a 3-credit course; cost will vary if course is a different number of credits
** Starting Summer 2024, not retroactive
See the graduate cost of attendance and fees here
Meet the Program Director
Linda Miller, PhD, CPA
- Accounting (A.S., B.S., Certificates)
- Human Relations and Organization Development (M.S.)
- Integrated Studies (B.S.)
- MBA
- Positive Organization Development (Certificate)
About
Linda Miller, PhD, CPA, is Associate Professor and Assistant Dean for Champlain College Online. She is responsible for the online accounting and integrated studies programs, as well as the MBA and master's in human relations and organization development programs. Following 12 years in accounting, business, and consulting positions, Dr. Miller has spent over 20 years in higher education at a variety of schools, including Bucknell University, the University of Vermont, and Pennsylvania State University, where she also taught in the executive education programs.
With an education focus primarily in adult and online education, Dr. Miller has enjoyed developing a wide variety of online certificates and degrees in business-related areas, including supply chain management and leadership. Dr. Miller continues to research best practices in online teaching and learning and to create opportunities for Champlain College Online instructors to develop their online teaching skills. Other specific areas of interest for Dr. Miller include the impact of technology on supply chains and the effective teaching of transformational leadership.
Dr. Miller holds an M.S. in Accounting from Pennsylvania State University and a PhD in Business Management (School of Supply Chain Management) from the same. She is a member of the International Leadership Association and the Society of Supply Chain Management Professionals.
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