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MBA with Marketing Certificate

Online Master's Degree Program

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Ready to learn more about the MBA with a specialization in marketing?
11
Total Courses
$595
Cost per Credit
1 year
Time to Completion With 2 Courses per Term
15-18 hours/week
Time Commitment
Upcoming Start Dates

Drive Customer-Centric Strategies with an MBA in Marketing

Prepare to lead in the dynamic marketing world with Champlain College Online’s MBA with a Marketing Specialization. This program combines core business acumen with in-depth marketing expertise, empowering you to craft strategies that connect with customers, drive brand loyalty, and support business growth.

Excel in Marketing Leadership 

  • Customer-Centric Strategy: Learn to create ethical, values-driven marketing campaigns that resonate with your target audience and support organizational goals 
  • Data-Driven Decision-Making: Gain skills in analyzing consumer behavior, market trends, and data insights to make informed marketing decisions 
  • Digital and Brand Management: Develop expertise in digital marketing and brand management to build a strong, cohesive brand presence 
  • Applied Marketing Principles: Use foundational marketing concepts to create strategies that align with business objectives and adapt to market changes

Program Curriculum

Learn more about Champlain's 100% online MBA program with a specialization in marketing, designed for working professionals.

MBA Course Descriptions

Champlain's online MBA courses encompass the top skills needed by today's business professionals.

Professional Courses (24 Credits)

Specialization Courses (9 Credits)

Throughout history, technology provided opportunities for innovation, resulting in changes in business and society at a global scale. These technologies often disrupted business policies and processes, impacting jobs and organizational structures. Students examine how technological innovation is experienced in society and viewed over time and into the future by business people, philosophers, and sociologists. Students explore the question, How do we imagine that business, society and our place within will be affected as technology continues to advance?

Decision-making in any organization cannot be separated from financial considerations, and those involved with strategic planning and operations need to understand the impact their work has on the organization's financial performance. Managers must understand the organization's financial models in order to make a meaningful contribution to the overall success of the organization. Students will focus on using financial information rather than creating it and will use case studies and simulations to experience low-risk financial decision-making.

Prerequisites

Complete MBA-516 or take concurrently.

Students apply design thinking, lean principles, and value stream mapping to innovate, make informed decisions, and drive continuous improvement, ensuring a firm's operations contribute to its competitive position. The course covers process analyses, cross-functional integrations, and ERP system implementations.

Students learn organization analysis from a holistic perspective. Financial reports and financial ratios are the basis for traditional organizational analysis and builds from that foundation into the analysis of customer, supplier and employee metrics. Focus is on the Balanced Scorecard and other holistic approaches.

Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

Students use a framework to explore the dynamics of human interaction within and between organizations. Throughout the course, they will use a perspective that a key function of management is to negotiate for resources and use that perspective to develop collaborative relationships with employees, vendors, suppliers, and interested communities.

Students explore the development and execution of an innovative and imaginative business strategy for the future. They consider answers to questions such as, How do you identify an opportunity for a new business that meets an otherwise unmet need? What happens when an organization fails to change when faced with a challenge to their traditional model? How can you mitigate risk? What are the processes that organizations use to keep themselves focused on changing stakeholder requirements and needs?

This course is built around a project that is designed to apply, in a comprehensive manner, the core areas of knowledge around which the MBA has been built. The project may be performed for a current employer, a sponsoring workplace or as an internship as either a service-learning project for a qualifying nonprofit organization or another organization of the student's choosing.

Prerequisites

The MBA 590 Capstone course must be taken only after all other courses in the program have been completed.

Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.

One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.

Prerequisites

Take MMKT-530.

Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.

Prerequisites

Take MMKT-530

Additional Program Details

MBA Core Learning Outcomes

  • Strategic Decision-Making and Innovation: Develop and implement innovative strategies, leveraging technology and creative thinking to drive organizational growth and adaptability in rapidly changing business environments.
  • Financial Acumen and Analysis: Use financial analyses to drive decision-making, assess the financial implications of business strategies and actions, and manage resources for organizational sustainability.
  • Leadership and Ethics: Lead with integrity, embrace ethical considerations in decision-making, and manage diverse teams with a focus on justice, equity, diversity, and inclusion.
  • Integrated Business Perspective: Integrate business knowledge across functional areas, including marketing, finance, operations, and human resources, to make informed decisions that enhance overall organizational performance.
  • Communication and Negotiation: Use proven communication and negotiation skills to effectively manage relationships with stakeholders, resolve conflicts, and articulate persuasive strategic visions.

Marketing Certificate Learning Outcomes

Graduates of the marketing online graduate certificate program will demonstrate the following industry-specific skills, knowledge, and competencies:

  • Develop values-driven and ethically-grounded marketing strategies and tactics that are customer-centric and support organizational effectiveness.
  • Explain the power marketing strategies, technologies, tactics, and practices have to influence the actions, beliefs, and culture of individuals, communities, and society.
  • Justify and defend marketing decisions based on appropriate data, effective research, and continual analysis.
  • Prepare appropriate marketing tactics that will attract, engage, and retain the appropriate audiences.

Champlain College Online's business faculty, led by Program Director Dr. Linda Miller, are expert practitioners in the field. Their industry expertise ensures that our MBA curriculum is aligned with the needs of employers, and reflects the skills today’s business professionals need for success. Classes led by our seasoned experts will give you real-world insight into the field and create a rich community of career-focused learning.

Alumni of the Champlain College Online MBA program work in corporations, small businesses, government organizations, and non-profits nationwide, including:

  • Alliance Bank
  • Ben & Jerry's
  • Burton Snowboards
  • Cabot Creamery
  • City of Burlington
  • Collins Aerospace
  • Dealer.com/Cox Automotive
  • Deloitte
  • Fidelity Investments
  • GE Healthcare
  • Internal Revenue Service 
  • JP Morgan Chase
  • Keurig Dr. Pepper
  • MetLife
  • Mylan Technologies 
  • National Life Group
  • Northrop Grumman
  • People's United Bank
  • Social Security Administration (SSA)
  • University of Vermont Health Network
  • UTC Aerospace Systems 

 

Titles our alumni hold include:

  • Accountant
  • Auditor
  • Business Administrator
  • Business Analyst
  • Chief Engineer
  • Chief of Staff
  • Chief Operating Officer 
  • Claims Specialist
  • Consultant 
  • Contract Specialist 
  • Financial Analyst 
  • Financial Manager
  • Global Inventory Planner 
  • HR Specialist
  • IT Auditor 
  • Management Analyst 
  • Program Analyst
  • Program Officer 
  • Quality Assurance Analyst 
  • Sr. Software Engineering Manager
  • Underwriting Analyst 

Tuition & Costs

Graduate Tuition Fall '23 - Summer '25

$595 per credit
$450** PER CREDIT FOR ALUMNI, associate degree graduates, Servicemembers, Veterans, and family members of veterans and servicemembers
$150 One-time graduation fee

*Based on a 3-credit course; cost will vary if course is a different number of credits

See the graduate cost of attendance and fees here

 


 

Affordability and Paying For Your Education

We provide a number of options to make your online education affordable, including preferred tuition for alumni, associate degree graduates, community college graduates, and military.

Lead the Future of Marketing

Marketing professionals with advanced expertise are essential for businesses looking to connect with audiences and drive strategic growth. The Bureau of Labor Statistics projects steady growth in management and marketing roles, with a median annual salary of $133,380* for marketing managers.

With an MBA in Marketing, you’ll be equipped to lead marketing teams, drive brand strategy, and make impactful decisions that shape organizational success. 

*Source: Bureau of Labor Statistics, Advertising, 2024

Top Careers for MBA in Marketing Graduates:

  • Marketing Director
  • Brand Manager
  • Market Research Analyst
  • Digital Marketing Manager
  • Customer Insights Manager
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Why Champlain

Career Growth

"Champlain provides dynamic programs that correlate to real-world scenarios and provide the flexibility you need to execute your day-to-day job. I'm thankful I earned my MBA because my career would not be where it is today if I hadn't."

Randy Blanchette Master in Business Administration (MBA)
Program Manager, United Technologies Aerospace Systems
Randy Blanchette, Master in Business Administration (MBA), Champlain College Online

Academic Excellence and Recognition

New England Commission of Higher Education Logo

Regionally accredited by the New England Commission of Higher Education

Military Friendly Designation, Silver Badge 2024-2025

Designated as a Military Friendly School for our commitment to the military community

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Ranked among the best by Tech Guide for game design and computer science

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Named the among the best schools with accelerated bachelor's degrees by Intelligent.com

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