Take MMKT-530.
Master Marketing
Providing a comprehensive exploration of modern marketing strategies and tactics spanning digital and physical customer experiences, our online master of science in marketing addresses ethical practices, global perspectives, customer experience, technological adaptability, and data-driven decision-making. Emphasizing the impact of current issues on marketing strategy, the program ensures you will stay at the forefront of the latest trends and challenges in the industry.
Advance Your Marketing Career with an Online Master's Degree
Upon completion of this online master's in marketing, you'll gain the expertise to craft dynamic marketing strategies that resonate in both B2B and B2C markets. Your experience in this program will include courses in digital and social media marketing, brand management, and product marketing management. You'll learn to utilize market research, consumer behavior, and data analysis to develop successful marketing strategies and make data-driven decisions. Throughout the online marketing master's program, you'll have opportunities to apply your learning to real-world scenarios. The program culminates in a capstone project, where you'll demonstrate your ability to develop and execute an impactful marketing campaign. As a graduate, you'll be ready to lead marketing initiatives and drive growth, positioning you for success in the ever-evolving marketing industry.
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Academic Excellence and Recognition
Regionally accredited by the New England Commission of Higher Education
Ranked among the Best Online Bachelor’s Programs by U.S. News & World Report
Designated as a Military Friendly School for our commitment to the military community
Named the among the best schools with accelerated bachelor's degrees by Intelligent.com
What can you do with a MS in Marketing?
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2022 to 2032, faster than the average for all occupations. About 34,000 openings for advertising, promotions, and marketing managers are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force, such as to retire.
https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-6
Careers With an MS in Marketing
- Marketing Manager
- Brand Manager
- Product Marketing Manager
- Marketing Director
Program Details
Having a master’s degree sets you apart from the competition and improves your long-term career potential. Learn more about the 100% online MS in Marketing.
Champlain's online MS in marketing courses encompass the top skills needed by today's business professionals.
Professional Courses (30 Credits)
Marketing has the power to shape and influence individuals, communities, and society in myriad ways. Technological innovation continues to change the way we market to consumers, and the ways in which consumers interact with products and services. In this course, students will explore and critically examine the impact of current issues and emergent technology on enhancing the customer experience while at the same time applying foundational marketing approaches to build strategies and tactics for an organization of their choosing.
One of the main responsibilities in marketing is being able to identify the appropriate target markets for a product, service or idea. When the right audience is identified, it is easier to gain their attention and fulfill their needs so they become a returning customer. In this course students will apply consumer behavior theories and practice to explore various ways today's marketers determine their target audiences, how they create messaging that engages those audiences and the ways in which marketing and sales utilize consumer behavior to create lasting customer relationships.
Prerequisites
Marketing research is a vast area that supports marketing decision-making. From product development and consumer insights to competitive analysis and predictive analytics, marketing research provides the data necessary to identify successes, understand challenges, and create new opportunities. In this course students will examine lean marketing research techniques, analyze market research data, and develop action plans based on their analysis. Students should expect to utilize appropriate market research tools and platforms as part of their course work.
Prerequisites
Take MMKT-530
This course is designed to introduce a systematic process for planning, organizing and controlling projects. The course will present a practical methodology for completing projects more quickly with fewer problems. Student work will consist of readings, research, class special-topic presentations, group activities, a project management journal, and participation in a real world IT business project. Students will be encouraged to apply project-management techniques to solve existing real-world technology-related business problems.
Students learn organization analysis from a holistic perspective. Financial reports and financial ratios are the basis for traditional organizational analysis and builds from that foundation into the analysis of customer, supplier and employee metrics. Focus is on the Balanced Scorecard and other holistic approaches.
In this course, students will integrate digital and social media marketing strategies and tactics as they examine ethical considerations and strategic planning in digital spaces. Students will apply best practices in search engine optimization (SEO), pay-per-click (PPC), search engine marketing (SEM), email, content marketing, influencer marketing, marketing automation and emergent technologies to the development of customer-centric digital campaigns. Through hands-on projects tailored to meet real organizational needs, students will gain valuable experience in executing effective digital and social media marketing campaigns.
Prerequisites
Take MMKT-530
In this course, students will explore the intricacies of managing brands, focusing on the unique challenges and opportunities presented in diverse and global marketplaces. The course will emphasize the nuances of brand architecture, brand positioning, identity, and equity, both in B2B and B2C contexts, within a multicultural environment. Students will explore how brand strategies differ and converge in addressing business clients and individual consumers, understanding the importance of tailoring messages and engagement strategies to each audience.
Prerequisites
Take MMKT-535
In this course, students examine product marketing management throughout the product lifecycle, from conception to market withdrawal in a digitally-driven, interconnected, global economy. Emphasizing B2B and B2C sectors, the course addresses product portfolio management, sales strategies, merchandising, and customer experience management, with a focus on ethical decision-making and sustainability. Students will identify customer-centric content strategies, how to leverage digital platforms to support marketing operations and enhance customer reach, and utilize analytics and customer feedback to gauge and improve product performance.
Prerequisites
Take MMKT-535
In this course, students take the lead in analyzing current trends and challenges in marketing. Each week introduces a new theme, with discussions driven by students to connect these topics to the modern marketing landscape. Students will engage in a comprehensive research project on a current issue in marketing and present an informed, critical analysis designed to refine research skills and enhance their ability to articulate and defend viewpoints on complex marketing subjects.
Prerequisites
Take MMKT-530
As the culmination of the graduate marketing experience, this capstone course enables students to apply their advanced marketing knowledge to solve complex challenges, aligning projects with their career goals. Emphasizing strategic planning, problem-solving, and adaptability, students will engage with ethically-grounded marketing practices to meet organizational and audience needs. The course culminates in a concise presentation, where students articulate their strategic marketing projects, showcasing their ability to translate complex issues into actionable insights.
Prerequisites
Completion of 24 credits in the program
Graduates of the marketing master's degree online program will demonstrate the following industry-specific skills, knowledge, and competencies:
- Integrate advanced marketing principles, methods, and communication practices to create targeted campaigns that align with company goals and connect with audiences across various platforms.
- Analyze and apply data insights to assess marketing effectiveness, guide decisions, and identify strategic improvements, fostering a data-informed marketing culture.
- Champion global diversity and ethics, ensuring that marketing strategies and tactics uphold global diversity, ethical integrity, and social responsibility, demonstrating the role of marketing in advancing a more equitable and sustainable world.
- Use digital platforms and tools to enhance marketing efficiency and respond to customer needs, ensuring that technological integration serves both operational goals and market demands.
- Evaluate and adapt to current and emerging marketing trends, using evidence-based strategies to create engaging customer experiences and ensure organizational adaptability and responsiveness.
- Synthesize marketing and operational insights with strategic frameworks, transforming executive vision into actionable marketing initiatives to achieve organizational goals.
- Distinguish between B2B and B2C marketing, applying appropriate strategic frameworks to identify the right tactics to effectively target and engage distinct customer bases.
Champlain College Online's marketing faculty, led by program director Dr. Elaine Young, are expert practitioners in the field. Their industry expertise ensures that our marketing curriculum is aligned with the needs of employers, and reflects the skills today’s marketing professionals need for success. Classes led by our seasoned experts will give you real-world insight into the marketing world, and create a rich community of career-focused learning.
Tuition & Costs
Graduate Tuition Fall '23 - Summer '25
$595
per credit
$1,785*
per course
$450**
PER CREDIT FOR ALUMNI WHO EARNED A DEGREE FROM CHAMPLAIN, ON-CAMPUS or online
$450
per credit military service members (family members see truED tuition)
$150
One-time graduation fee
*Based on a 3-credit course; cost will vary if course is a different number of credits
** Starting Summer 2024, not retroactive
See the graduate cost of attendance and fees here
Meet the Program Director
Elaine Young, PhD
Program Director
Oversees
- Digital Marketing (B.S.)
- Digital Marketing and Technology (M.S.)
- Digital Media (B.S.)
- Esports Management (B.S.)
- Marketing (M.S.)
- Marketing Analytics (M.S.)
- Marketing & Communication (B.S.)
- Marketing Management (B.S.)
About
Dr. Elaine Young is the Program Director for Marketing, Design and Esports, and Curriculum Innovation Faculty Lead at Champlain College Online.
As program director, Dr. Young manages the faculty, curriculum, and assessment for undergraduate and graduate programs in the marketing area as well as developing and teaching courses. As Curriculum Innovation Faculty Lead, Dr. Young supports creation of new curriculum offerings that serve both the needs of adults continuing their education and employers who need educational opportunities for their employees. Prior to her role in Champlain College Online, Dr. Young has been part of the Champlain College community since 2000 as a professor and faculty advisor for traditional on-campus students. She is a HubSpot Educator and a Certified Appreciative Advisor.
Dr. Young has a Ph.D. in Organizational Management from Capella University, where her dissertation research examined technology use and adoption of college students. In addition, she holds an M.S. in Internet Strategy Management from Marlboro College, a B.S. in Communication and Public Relations from SUNY Brockport and an A.S. in Communication from Genesee Community College. Dr. Young has over ten years of experience in the Marketing and Public Affairs profession, specializing in nonprofits. She is the author of “Tuned-in Family: How to Cope, Communicate and Connect in a Digital World” (2014).
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