Marketing is a popular field that continues to grow as technology and business needs evolve. However, many people are unsure of what marketing actually entails, or aren't sure if it's the right career path for them.
If you're thinking about becoming a marketing and communications professional, read on to find out more about the top reasons to consider a career in marketing.
Top Reasons to Pursue a Marketing Career
It's Creative and Challenging
Marketing is the ideal field for those who like to take on new challenges and think outside the box. It requires creative thinking, the ability to solve complex problems, and a knack for looking at things from different angles to find new ways of doing things. If you're a creative person - whether you express that creativity through art and design, writing and speaking, or through strategic thinking - marketing may be the right field for you, allowing you to put your unique skills to use.
And because marketing is always evolving and changing, it's a field that always delivers new challenges and offers ample opportunities to learn and grow as a professional. If you like variety and change, marketing is a great career choice!
It's an In-Demand Field
The demand for marketing professionals is growing. Research shows that employer demand for individuals with a bachelor's degree in marketing communications has grown 11% over the past two years. Opportunities for marketing professionals and marketing specialists will increase by 40% between 2017 and 2027 - significantly faster than the projected growth in other occupations over the same period - and overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations.
It Offers Opportunity for Growth
Because there are so many opportunities in the field, marketing offers you a career path that you can grow in over time. Many people start out as entry-level marketing coordinators, and advance to specialist, manager, and, eventually, director roles. Those in the marketing field also have the opportunity to move laterally into related professions (for example, switching from being a marketing generalist to a digital marketing specialist, or moving from marketing to public relations).
You Can Pursue a Number of Professional Paths
As mentioned above, marketing professionals rarely follow one trajectory for their entire career. Many people move between related marketing and communications roles - a strong foundation in marketing communication skills allows people to be flexible and take on new opportunities within the marketing field.
Marketing is a great field for people who have a multitude of skills and interests, and want the chance to apply them all in one profession. As a marketing professional, you'll need to have a number of skillsets. Some of the top skills employers look for (in addition to general business skills and key soft skills) are communication, writing, strategy, comfort with numbers and analytics, and an eye for visual design.
You Can Choose an Industry That Interests You
Marketing isn't just limited to one industry or type of organization - nearly every business needs some form of marketing assistance to spread the word about their services and products. That means that you have an opportunity to pair your marketing skills with other areas of interest. For example, if you are passionate about clothing, you could work in fashion marketing; if you have an interest in higher education, you could work in the communications department of a college or university; or if you love nature, you could do marketing for a non-profit organization focusing on conservation.
You Can Wear Many Hats
Marketing departments are often small but mighty, with just a few people (or even just one person) tasked with carrying out all marketing functions. Many marketing professionals working as marketing communications managers or similar roles, which require basic knowledge of a wide range of marketing competencies: you'll need to be a strong writer and communicator, know how to perform basic marketing analytics, be able to develop strategic marketing campaign, know how to do basic HTML, understand the fundamentals of graphic design, and be able to maintain a website or content management system - to name just a few!
For other marketing professionals in larger marketing departments, you'll often have a specific focus (such as content marketing, email marketing, or web design) but will still need to have a solid understanding of various marketing functions outside of your own specialization in order to collaborate more effectively with team members and produce well-rounded work that meets your organization's goals.
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